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SpeakersThe following executives have spoken at i20Event conferences.
Peter Adee Before assuming his post at MGM, Mr. Adee served as president of marketing for Universal Pictures. During his tenure, Universal broke box office records with its summer 2001 schedule: four consecutive films opened at number one to more than $40 million each - The Mummy Returns, The Fast and the Furious, Jurassic Park III and American Pie 2. The multiple Oscar®-winning A Beautiful Mind, The Scorpion King, K-PAX, and Spy Game were also released under his watch. ^ Return to Top
Brad Aronson ^ Return to Top
Julie Ask ^ Return to Top
Brad A. Ball Ball oversees the team charged with integrating marketing initiatives across all AOL Time Warner companies, utilizing the content strength of Warner Bros. Entertainment. His team is further charged with A recent example of Ball's cross-company marketing integration is Warner Bros. Pictures' first move into the IMAX movie arena with NASCAR: The IMAX Experience 3D. Seeking to build on Warner Bros. Consumer Products' existing highly successful relationship with NASCAR, Warner Bros. Pictures will serve as the distributor for the NASCAR and IMAX-produced film, which will be released in spring 2004. ^ Return to Top
Ian Beavis His experience includes serving as president & CEO of Foote, Cone & Belding running Boeing's international account in Seattle, managing DaimlerChrysler's Asia Pacific account for Bozell-Detroit, and several years at Saatchi & Saatchi running Toyota business, including operations in Canada and the U.S. Beavis' experience spans from his first position at Ford Australia in marketing to his most recent position as co-founder of an independent marketing solutions provider in Northern California. ^ Return to Top
Gregg Benkendorfer Benkendorfer is responsible for managing the company’s websites and direct marketing activities to support Toyota’s line-up of cars, trucks and SUVs. Benkendorfer works with a number of agencies and business partners including Saatchi & Saatchi, Rapp Collins, and Intermark Interactive. An 18-year veteran of the automaker, Benkendorfer has held various positions in the National Headquarters in Torrance, CA along with a 4-year tour in the Boston region. Prior to taking over the interactive marketing department in June 2003, he was responsible for developing marketing strategies for the full line-up of SUVs and Trucks for the Toyota Division. Benkendorfer earned his MBA from Loyola Marymount University and resides in Redondo Beach, CA with his wife Tina. ^ Return to Top
James Berrien James S. Berrien serves as President and Publisher, Forbes Magazine Group. In this role, he has operating responsibility for advertising sales, marketing, promotion and circulation for Forbes magazine and its supplements, as well as Forbes FYI. He also oversees Forbes Before joining Forbes, Mr. Berrien held a succession of key management posts at American Express in the company’s financial and publishing divisions. His most recent position was President of the Travelers Check Group Worldwide. Previously, he was based in London as President of American Express Establishment Services Group in Europe, a division of American Express Travel Related Services. In that position, he was responsible for increasing acceptance of the American Express Card and succeeded in adding over one million merchants during his tenure, as well as improving overall merchant satisfaction. Before working in Europe, Berrien was Vice President/General Manager of the New Business Partnerships Group in the U.S. Establishment Services Division. His leadership resulted in the signing of many major new merchants as carriers of the American Express Card, including Sears, Shell Oil and Carnival Cruise Lines. Mr. Berrien joined American Express Publishing Corporation in 1984 as Associate Publisher of Food & Wine magazine. He became Publisher in 1986 and was credited with spurring unprecedented growth. He was eventually promoted to Senior Vice President and Group Publisher of American Express Publishing Corporation's National Magazine Group, where he was responsible for advertising sales and marketing for Travel & Leisure, Food & Wine and Departures, the publication for American Express Platinum Card members. He is on the Board of Directors, Magazine Publishers Association; Board of Trustees, Connecticut College; and Board of Advisors, Dailey Capital Management. He is a former Board Member of Dress for Success Worldwide and Board of Advisors, Outward Bound. Before joining American Express, Mr. Berrien had a nine-year career at CBS Magazines, where he rose to the position of advertising director at Field & Stream. He is a graduate of Connecticut College and has studied at the Sorbonne in Paris. He lives with his wife, Mary Jane, and their two daughters in Westport, Connecticut. ^ Return to Top
Carisa Bianchi
In 1998, Carisa became the Managing Director of the newly re-opened TBWA\Chiat\Day office in San Francisco, working with clients such as Levi's, Novartis and AAA of Northern California. ^ Return to Top
Jared Blank ^ Return to Top
John Bohan John has nearly fifteen years of advertising experience including ten in new media and marketing. He is President of i20Events where he oversees all aspects of the company's educational conference business on new marketing tactics. In 2002, he worked as a top Internet advertising consultant where he founded Apollo Interactive's Online Media Division and assisted in the brand positioning for ValueClick Media. In 1997, he founded L90 (acquired by Ask Jeeves) where, as CEO, he brought the company public and developed one of the largest online media sales representation firms in the country with over $50 Million in annual revenue and 200 employees. In 1995 and 1996, he served as the Executive Vice President for Screaming Media, one of the first content distribution companies on the Internet. John also worked as a television advertising sales executive for USA Networks and The Weather Channel from 1990 to 1995. John earned his B.A. in Economics from Middlebury College. ^ Return to Top
Jack Bowen John M. (Jack) Bowen, General Director of GM/CRM, GM's unified Customer Relationship Management organization, is responsible for GM interactive marketing and advertising (including GM BuyPower, Owner Center and GM Power Shift) GM's contact centers, GM CardMember Services and all consumer and dealer direct marketing activities. Jack joined GM/CRM from GM Cardmember Services where he served as General Director and was responsible for The GM Card's emergence as a leading CRM engine, while leading the organization's efforts to launch two significant new products during his tenure – including the GM Extended Family Card and the new GM Business Card. Prior to joining GM Cardmember Services, Jack served as Marketing Director of Buick's Rendezvous since May 1998. Jack led the Rendezvous team from program initiation through its very successful launch in the spring of 2001. Rendezvous was Buick's first entry into the utility market. Rendezvous received strong critical acclaim and market acceptance, actually surpassing the category leader in sales in its sixth month. In addition, Jack and his team secured additional future trucks for the Buick portfolio, including the recently launched Rainier medium utility and Terraza Sport Van. Jack began his career at GM in September 1996, when he joined Buick as Director of Advertising. While in that position, he developed brand-specific communications strategies and advertising campaigns for each of the Buick brands. Jack came to Buick from advertising agency, Leo Burnett, where he had been since 1986. His primary assignments at Burnett included accounts such as Procter & Gamble, Swift Eckrich, Black & Decker, Kraft General Foods, Sony Consumer Products and United Airlines. He was awarded the AMA Gold EFFIE for the "Shuttle by United" advertising program. He was named a vice president in 1992 and advanced to account director in 1995. A native of Manchester, N.H., Bowen is a graduate of the U.S. Military Academy at West Point, N.Y., and received his master's degree from the University of Southern California while serving as a commissioned officer and helicopter pilot with the U.S. Army in Wiesbaden, Germany. Bowen is married and has two sons and one daughter. ^ Return to Top
Rose Cameron Rose Cameron has spent the past 16 years reinvigorating brands and integrating their communications to improve the way they impress, engage and serve their customers. Her experience ranges from well-established global brands such as IBM, Microsoft and AT&T to start-ups such as .biz. Rose's focus is on a holistic approach to brand communications that prioritizes creating, building and maintaining meaningful relationships between the customer and the brand regardless of medium. This puts the client's business objectives at the centre of the process. It directly impacts all parts of the brand's communications DNA from the identification of brand purpose, pinpointing of purchase cycle and relationship opportunities, development and calibration of channel and partner co-marketing strategies to actionable results reporting. Rose has honed her skills in the UK, Canada and the US at some of the top multi-media agencies of the world – Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day. She is proud to say that every campaign she has architected includes some combination of PR, guerilla, promotions, direct, interactive and general. Areas of specialization include technology, telecommunications, healthcare/pharma, B2B, women's issues and global challenges. Rose holds an MA from the University of Glasgow in Theatre/Sociology & Anthropology. She lives in Chicago with her 4 year old daughter Ariana. ^ Return to Top
David Card Card is often quoted in leading newspapers and magazines, including The Wall Street Journal , The New York Times and USA Today , and has appeared on CNN, ESPN, Fox News, and NPR. Besides Jupiter Research Events, he has also spoken at major industry events such as E3, the Newspaper Association of America's new media conference, the PBS/NPR new media forum, Texas University 's Online Journalism Symposium, Herring on Hollywood and Software Marketing Perspectives. Prior to joining Jupiter Research in February 1998, Card was at International Data Corp. for nine years, holding a variety of positions including directing its consumer Internet and PC software services, where he was IDC's lead Microsoft analyst. Card earned a B.A. in English and classics from Brandeis University and attended Boston University 's graduate program in journalism. ^ Return to Top
Jeff Carl
This is Jeff’s second tour of duty with McDonald’s. Jeff first worked with the Company in the early ‘90’s before leaving to become Managing Director of Creata Promotion, Inc. – one of McDonald’s two global promotions agencies. In the start-up boom, Jeff pursued his passion for technology as General Manager for a Nortel spin-out – NetActive, Inc. Jeff returned to McDonald’s in 2001 as the Group Marketing Officer for Latin America with additional responsibilities for Canada. Prior to joining McDonald’s, Jeff was Director of Sales and Marketing for the E & J Gallo Winery. Earlier in his career, Jeff worked for a major quick service restaurant organization as well as a West Coast advertising agency. Jeff earned his MBA from the University of North Carolina – Chapel Hill and his Bachelor of Arts from Wake Forest University. Jeff currently resides in St. Charles, Illinois with his wife, Helen and their two children ^ Return to Top
Faith Carthy
Following this, with a desire to expand her experience further, she joined i-level in the summer of 2000. She was promoted to her current position at the agency in September 2003. Faith lives in west London and is married with two daughters. ^ Return to Top
Colleen Cassell ^ Return to Top
Jason Cassidy ^ Return to Top
Wayne Chmiel Chmiel led the development and launch of McDonald’s first marketing extranet to connect McDonald’s countries worldwide to share marketing content and is involved with the continuous evolution of the interactive channel for McDonald’s. Prior to joining Global Brand Business, he was a global program manager in McDonald’s International Restaurant Development, where he managed a diversified worldwide supplier base, and participated in new product development. Before beginning his career at McDonald’s, he worked in the manufacturing sector, where he held numerous positions in engineering and manufacturing targeted to manufacturing optimization. Chmiel earned B.S. and M.S. degrees in Engineering from the University of Illinois and a Masters’ Degree in Business Administration from Loyola University.
Dan Clays
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Dustin Cohn Dustin began his career at Pizza Hut, where he helped launch non-traditional food service marketing concepts. He is a graduate of the University of Wisconsin-Madison, and is currently enrolled in the Program for Emerging Leaders at the Harvard Business School. ^ Return to Top
Rob Cosinuke Prior to joining Digitas in 1991, Rob worked in television and print advertising, first at Chiat/Day and subsequently at Doyle Dane Bernbach. Rob holds a B.A. from Haverford College and an M.B.A. from Harvard Business School. ^ Return to Top
Adriana Cronin-Lukas
Was released from Balliol into the community in 1996, serving her time as a management consultant with a Big Five firm in Central and Eastern Europe - 'management' and 'consultancy' meaning something to businesses in those parts of the world. All this came to an end in 2002 when it became obvious that blogging is much more enjoyable than real work. Since then, the blogging has become the main preoccupation and a route to regaining sanity lost somewhere on the fourth floor of a tall, marble-encrusted building in marble-encrusted building in the City. Adriana has applied her analytical powers to the potential of blogging and would like to make sure that companies also understand that markets are conversations. Occasionally she gets accused of problem-solving.blogging and would like to make sure that companies also understand that markets are conversations. ^ Return to Top
Raj Dhinsa Dhinsa has been mentioned in The Wall Street Journal, American Banker, CBSMarketwatch.com, CNET.com, BankTechnologyNews, Internet Week, MBusinessDaily, CRMDaily, SiliconValleyBusinessJournal and MarthaStewartLiving. Dhinsa received a B.A. in business economics from the University of California at Santa Barbara and an M.B.A. from the University of Pittsburgh. ^ Return to Top
Timothy Dittrich Prior to joining Monster, Dittrich was Regional Manager for BSA Advertising in New York. He has over 18 years of experience in the recruitment advertising industry, and has held numerous management and business development positions. Dittrich is a graduate of Boston University, where he earned a B.S. in Broadcast Journalism. ^ Return to Top
Micah Donahue ^ Return to Top
Chas Edwards ^ Return to Top
Patti Freeman Evans ^ Return to Top
Sean Finnegan
Sean is currently involved in many online advertising industry groups and associations, such as the IAB, the AAAAs Interactive Media and Marketing Committee, Chicago Interactive Marketing Association (CIMA), CADM, MSN Advisory Council, Washington Post.com Advisory Council and the iMedia Summit Advisory Board. He also travels the country extensively speaking to many colleges and universities on the study and impact of online advertising, such as Northwestern's Kellogg School of Management, NYU's Stern School of Business, UNC Chapel Hill, Fairfield University and his alma mater, Murray State University. ^ Return to Top
Nancy Friedman Ms. Friedman’s marketing and advertising foundation was laid working at several powerful consumer brand companies with responsibilities for both advertising and general marketing. These included Dreyers/Edy’s Grand Ice Cream; Levi Strauss and Company and a stint leading the Marketing function at an online retailer. Nancy has an MBA from the Haas School of Business at UC Berkeley and prior to beginning her marketing career had spent 5 years as a Human Resource Professional. ^ Return to Top
Toby Gabriner ^ Return to Top
Michael Gartenberg ^ Return to Top
Judy Gern Prior to joining Carat, Judy was a co-founder of two marketing services firms: Vizium and TECHMAR Communications. Her previous work experience includes management positions at Young & Rubicam and Epsilon. She is a graduate of the University of Rochester, and holds degrees in Psychology and Economics. ^ Return to Top
Bruce Goerlich ^ Return to Top
James Hamlin
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Howard Handler Howard joined VMU as chief marketing officer in January 2003. In this role, Howard leads all of Virgin Mobile’s branding, promotion, publicity, consumer marketing, content development and retail sales efforts. Howard most recently served as president and chief executive officer of Burly Bear Network, a start-up cable network and youth marketing company, where he more than tripled revenues in two years before selling the business to National Lampoon. Before this, Howard was senior vice president of marketing and fan development for The National Football League. During his six-year tenure, he led the creation of the league’s first imaging campaign, “Feel The Power,” developed the NFL’s integrated youth initiative, “Play Football,” and built up the company’s retail division with the introduction of the “NFL Shop.” Earlier, Howard served as senior vice president of marketing for MTV: Music Television where he played a central role in the launch of “Beavis & Butt-head”, “The Jon Stewart Show,” “The Real World,” and the Peabody Award-winning “Choose or Lose” voter awareness campaign. Prior to MTV, Howard was vice president of marketing for Broadway Video Entertainment, producers of “Saturday Night Live.” He launched his career in brand management at The Quaker Oats Company in Chicago. Howard holds a bachelor’s degree and an M.B.A. from the University of Michigan. ^ Return to Top
Brian Harniman> Brian Harniman is Vice President, Marketing, for the Internet travel company priceline.com. He is responsible for managing all of priceline.com’s online marketing, affiliate channel development and advertising sales. He also directed some of priceline.com’s strategic acquisitions, including Lowestfare.com, the reservation site that facilitated priceline.com’s recent expansion into the retail airline ticketing business, Rentalcars.com, and Flycheap.com. Before priceline.com, Mr. Harniman created Travelsites.com, a popular online travel directory. ^ Return to Top
Dean Harris After training on traditional packaged goods (Procter & Gamble and In the late 1990s he became senior vice president of marketing for HotJobs.com, managing a $50 million budget. Then, he was named Chief Marketing Officer at CarDay.com, a bricks-and-clicks used car exchange. He has served as an Adjunct Professor of Marketing at Fairfield University and The University of Bridgeport and has lectured extensively at both universities and industry groups. Mr. Harris holds a bachelor's degree in Sociology and Anthropology from Carleton College, a master's in international affairs from the Columbia School of International Affairs and a master's in business administration from Columbia Business School. ^ Return to Top
Jeremy Helfand ^ Return to Top
Daniel E. Hess Prior to joining comScore, Mr. Hess held various management roles Within the financial services industry, Mr. Hess spearheaded the marketing and distribution of IRI retail scanner data to securities firms including Merrill Lynch, Goldman Sachs, Lehman Brothers and PaineWebber. As Senior Vice President of IRI's e-commerce division, Mr. Hess launched the industry's first service to link online behavior with offline sales activity. Mr. Hess holds a B.A. in Psychology from the University of Rochester. ^ Return to Top
Nancy Hill Nancy joined BBDO New York in 2003 from the New York office of Hill Holliday, where she was EVP and Managing Director. In fact, prior to working at the New York office of Hill Holliday, Nancy was President of its "Silicon Valley" office in San Francisco. While there, she was named one of the "75 Most Influential Women in Business" in both 2001 and 2002 by the San Francisco Business Times. Her background is steeped in technology experience from clients she has worked with including Cisco Systems, Microsoft, LucasArts, Sybase, Sony, and Verizon. Since arriving at BBDO New York, Nancy helped spearhead the launch of the new "Life Needs" and "Want a better Internet?" campaigns for AOL She also worked closely with Atmosphere BBDO, BBDO's North America digital agency, to create fully integrated communications programs supporting these campaigns, including innovative appearances by the AOL "Running Man" on broadcasts of Major League Baseball, the National Football League, NASCAR and more. Nancy started her professional career on the client side, working within the recording industry. Subsequently, she spent eleven years at Doner Advertising in Baltimore working on virtually every account and a broad range of businesses including frozen deserts, real estate, rental cars, financial services and various industry associations. From Doner, she worked for six years at TBWA\Chiat\Day before moving to San Francisco to head up Hill Holliday (and its prior iteration, Goldberg Moser O'Neill). When not in the office, Nancy can frequently be found at home, online (on AOL, of course). ^ Return to Top
Gordon Ho
Ho takes an active role in the development of new technologies and strategies and has been pivotal in the implementation of Disney’s enhanced product development features including the Fast Play navigational system, Easy Find menus and Disney’s enhanced home theater surround sound. Ho has driven success with TV on DVD titles such as Alias and Golden Girls and has led BVHE’s new product and marketing efforts behind growth of key company franchises including Baby Einstein, Winnie the Pooh, Disney Princess, Mickey Mouse, and Power Rangers. Ho holds an MBA from the J.L. Kellogg School of Management at Northwestern University and a Bachelor of Science in Industrial Engineering from Stanford University. ^ Return to Top
Robert Horler
Robert joined Carat in 2000 as Managing Partner and was promoted to Managing Director in 2002. He joined the Aegis Media UK Board in the same year. Robert recently oversaw the launch of ISOBAR, Aegis's global digital media network and the re-branding of Carat Interactive. ISOBAR is now the largest Online Planning and Buying group in the UK, employing 80 people and with a turnover of £60 million. Robert heads up ISOBAR in the UK and is also MD of Diffiniti in the UK which is the largest company within the Isobar group in the UK. Robert also sits on the Interactive global executive committee which helps formulate and execute Aegis Media's global digital strategy. Robert has hands on experience of managing digital marketing strategies on behalf of many of Europe's leading online advertisers, including AOL, HBOS, Dell, Coca- Cola, Abbey National, Easyjet, Renault and Diageo. He has a proven track record of running digital media businesses profitably. Robert was a founder member of the Internet Advertising Bureau and continues to work closely with them. He is a member of the IPA DMG and works closely with them on a number of initiatives to support the growth and development of online advertising in the UK. Robert is also a regular contributor to the Media Trade press and appears regularly in Campaign, Media Week and Marketing, as well as the specialist online press and media sections of the Guardian and FT. ^ Return to Top
Rick Houghton-Larsen In 1995, Rick moved to Europe on an expatriate assignment for McDonald's. While in London, he immersed himself in the British planning culture. He was the planning force behind McDonald's award-winning, money-saving tips campaign and was instrumental in McDonald's being selected as Campaign Magazine's 1998 "Advertiser of the Year." Upon his return to the United States in 1999, Rick led the agency's planning efforts on Kellogg, Nintendo, and Polaroid, helping foster ideas and inspire different and innovative methods to approaching planning and its contribution to great creative. Rick took the reins of the planning department in 2001, laying out a vision for planners to have even greater impact as "brand architects." With this vision in mind, the Brand Belief System has been fully integrated across Leo Burnett USA's brands. Rick has made it a priority for planners to understand the nuts and bolts of copy research, so that creative work doesn't pay the price and ideas can be nurtured. He has put an emphasis on understanding the cultural forces in our society which impact consumer values and can help planners better position brands. Rick's leadership has also helped pay off with increased industry impact. Leo Burnett USA won three awards at the 2003 AAAAs Account Planning Conference and will take a leadership role at the upcoming 2004 conference. Born and schooled in Saskatchewan, Canada, this "international man of planning" impresses many with his understanding of what it takes to build brands and his desire to create unique communication strategies. ^ Return to Top
Matt Jacobson Prior to Quiksilver Entertainment, Jacobson was CEO of Broadcom-backed Broadband Interactive Group, as well as its action sports brand, Bluetorch, which created a wide-range of content for both broadcast and broadband viewing. Before that, Jacobson gained extensive studio experience as EVP at News Corporation, where he focused on digital media. Jacobson also held a position as an agent at Creative Artists Agency. Quiksilver Entertainment, a division of Quiksilver, is the leading lifestyle brand marketer for the action sports industry, focusing on content, publishing and distribution. Quiksilver Entertainment develops innovative, strategic and creative properties for action sports brands, produces content and distributes programs. The division is also responsible for establishing meaningful corporate partnerships and developing new distribution platforms for the action sports arena. Founded in 2002, Quiksilver Entertainment is located in Huntington Beach. Jacobson holds a BA (Phi Beta Kappa/Magna Cum Laude) in Political Science from UCLA. A longtime surfer, he resides in Manhattan Beach, California. ^ Return to Top
Greg Johnson Greg has 20 years of experience providing integrated marketing strategy recommendations to senior clients across a variety of market-defining brands including Bell South, FedEx, Fidelity, Neutrogena, American Express, Diet Coke and Pfizer. He has worked as both a client at Gillette and for specialist agencies such as Bronner Slosberg Humphrey and Strategic Interactive Group (now known as Digitas) and within WPP Group agencies including RTC Relationship Marketing, Wunderman and OgilvyOne. ^ Return to Top
Stacy Jolna A multiple Emmy® and Peabody award-winner, Mr. Jolna's combined expertise in both sales & marketing as well as programming have earned him industry recognition for consistently developing creative media that integrates entertainment with commerce initiatives across multiple media platforms, from television to the Web. In 2000, Advertising Age named him to its list of "100 Marketing Executives of the Year" and in 1999 he was included on the publication's "I-20" list of the most influential new media executives. Mr. Jolna comes to TV Guide from TiVo, where he was Chief Programming Officer and one of the company's founding executives. During his four year tenure at TiVo, Mr. Jolna forged strategic investment and commercial alliances with both Madison Avenue and Hollywood, and developed the service's interactive entertainment, advertising and research products including "iPreview," "telescoping ads," and "Video Showcases." Mr. Jolna was also instrumental in developing the first interactive magazine for PVR owners-TiVo Takes-which allows viewers to use their remotes to record shows directly from this innovative video magazine. His career in television began at CNN where, during his 14-year tenure, he helped launch CNN Headline News, and created the CNN Special Reports team and the acclaimed weekly magazine CNN Presents, which garnered numerous awards including three Emmy's® and the prestigious George Foster Peabody. As the news network's vice president and senior executive producer for Special Programming, Mr. Jolna captured six CableAce awards and his work was nominated as a finalist more than 40 times. Mr. Jolna began his career as a journalist, covering the New England area for the Washington Post and TIME. He was an executive editor for WEEI/CBS newsradio and associate editor for Boston Magazine. Mr. Jolna holds a Masters degree in Journalism from Boston University and a Bachelor of Arts degree in Political Science from the State University of New York. He is a founding Chairman of the Marketing committee of the Interactive Television Alliance, an industry group representing media, advertising and technology companies aimed at propelling iTV. He resides in Los Angeles with his wife and son. ^ Return to Top
John Joseph Mr. Joseph brings over 20 years of marketing and advertising experience to Performics on both Prior to AGENCY.COM, Mr. Joseph was President and CEO of Ketchum Directory Advertising, a $140mm agency specializing in Yellow Pages advertising. Key clients included Allstate Insurance, Kinko's, LensCrafters, Best Buy, Delta Air Lines, and Best Western Hotels. Mr. Joseph's client side experience includes 8 years with Roto-Rooter Services Company, a $200mm nationwide home services entity. At Roto-Rooter, he oversaw all marketing, advertising and stockholder relationship activities. Mr. Joseph received a B.A. from Ohio Wesleyan University and an M.B.A. from Indiana University. ^ Return to Top
David Karnstedt ^ Return to Top
David Kenny The Digitas Inc. family has long-term relationships with such clients as American Express, AOL, AT&T, Delta Air Lines, General Motors, IBM, Kraft Foods, Michelin and Unilever. A former senior partner at Bain & Company, the global strategic consulting firm, David holds a B.S. from the General Motors Institute (Kettering University) and an M.B.A. from Harvard Business School. He is a board member for Teach For America and a director of The Corporate Executive Board. ^ Return to Top
Ken Kimmel Ken joined ADQSR in 1996 as Director of Field Services, and later rose to become Vice President in that area. In 1999, Ken was appointed Vice President, Dunkin' Donuts Concepts where he was responsible for the integrated marketing, product development and concept initiatives for the Dunkin' Donuts brand. Prior to joining ADQSR, Ken was a consultant for Sherbrooke Associates, a strategy and organizational design firm in Lexington, Mass. While at Sherbrooke he worked in the recreational camping segment. He also held various marketing and operational positions for Pepsi-Cola Bottling Group and spent seven years on the agency side with Tracy-Locke/BBDO and McCann Erickson. Ken graduated from Syracuse University with a Bachelor of Science in Management and currently resides in Newton, Mass. ^ Return to Top
Clark Kokich Before joining Avenue A, now Avenue A/Razorfish, in 1999 Kokich served as president and chief executive officer of Calla Bay, Inc., an apparel manufacturer that distributed custom-made clothing both over the Internet and through company-owned stores. From 1992 to 1996, he ran all sales and marketing for a $200 million division of AT&T Wireless Services. Prior to that he was executive vice president, general manager of Cole & Weber, a division of Ogilvy & Mather Advertising. Kokich holds a B.S. degree from the University of Oregon. ^ Return to Top
Andrea Lim Lim contributes to Scion's marketing initiative by combining Lim joined Toyota in 1997. Her career spans 16 years in marketing, sales and customer service. She has 10 years in the automotive field. In addition, she has worked for Enterprise Rent-A-Car, Wells Fargo Bank and The Hyatt on Sunset in both sales and customer service functions. ^ Return to Top
Marcia Lowenstein ^ Return to Top
Chris Marshall
Prior to joining Mitsubishi in 2000, Chris was Director of Marketing at Dreamlot.com (an Automotive, e-commerce buying service). Chris has also worked at Automobile Magazine as a Regional Sales Director, at American Honda in the public relations department, and at Rubin Postaer as an Assistant Account executive. Chris received his M.B.A. from UCLA and his B.S. in marketing from Santa Clara University. ^ Return to Top
Jeff Marshall With few exceptions, Marshall’s scope of activity extends across contributions to the entirety of Starcom IP operations. A founding member of company, Marshall joined the group four years ago from Marshall has become a member of the Double Click Client Advisory Board and the Unicast Advisory Board. He holds an MBA from Kellogg School of Management, Northwestern University and obtained his undergraduate degree from Indiana University. “Jeff has choreographed people, relationships, financial deals and clients against the backdrop of a huge business downturn in such and agile way that we have retained all our clients, our top talent and were one of the few agencies to weather the dot com storm as a consistently profitable endeavor,” said Rishad Tobaccowala, president, SMG IP and EVP, Starcom MediaVest Group. ^ Return to Top
Josh McCall
Josh joined Jack Morton Worldwide in 1984 as an account manager in the company's New York office. Passionate about Jack Morton's impact in helping companies build brand advocacy inside and outside their organizations, he developed strong relationships with key regional clients. In 1990, he opened Jack Morton's Boston office. After becoming Senior Vice President in 1993, Josh helped steer the company's Eastern Region as well as its HR and acquisitions programs. In 2000, upon Jack Morton's acquisition of Caribiner International's communications group, he became the combined companies' President & Chief Operating Officer. Based in Jack Morton's Boston office, Josh has contributed to business and trade publications and has addressed professional groups. He is active in local and nonprofit organizations including City Year, a national youth service corps founded in Boston. Josh holds a bachelor's degree from the University of Pennsylvania and has completed business and management training at the Amos Tuck School at Dartmouth College and The Kenan-Flagler School at the University of North Carolina, Chapel Hill. ^ Return to Top
Steve Moynihan Steve joined MPG in May of 2000 from GSD&M in Austin, Texas where he managed the MasterCard account. He started his career in Dallas working at several different agencies on accounts such as Subaru, American Airlines, Nissan Regional and Quaker Oats. Steve is very passionate about the media business and has been a strong advocate for media playing a critical role in the entire marketing communication process. ^ Return to Top
Matthew Mulderink
Matthew holds an MBA degree form DePaul University. ^ Return to Top
Jack Myers
Mr. Myers has authored two books, Adbashing and Reconnecting with Customers: Building Brands & Profits in the Relationship Age. In Reconnecting he explains why the irrevocable trend in today's global marketplace is away from commoditization and towards marketing and brand-based relationships. He has won journalism's most prestigious honor, the George Foster Peabody Award, is the winner of the Crystal Heart Award from the Heartland Film Festival, produced the World Music Awards from Monte Carlo, and been nominated for Academy and Emmy Awards for Best Documentary. For 25 years Mr Myers has explored all aspects of media and advertising, contributing to his ability to provide unique perspectives based on first-hand experience. He has:
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Gordon Paddison In 2001, Paddison was named one of the top 100 creative people in show business in Entertainment Weekly’s "IT List" issue. He led the team that developed the acclaimed websites for The Lord of the Rings, Austin Powers and Blade franchises. Paddison also helped develop and integrate a number of interactive DVD innovations that set new standards for DVDs and which have gone on to become studio models. Most recently, Paddison has spearheaded successful interactive promotional campaigns for such New Line hits as The Notebook, Elf and The Butterfly Effect. He is currently working on the upcoming New Line releases Monster-In-Law starring Jane Fonda and Jennifer Lopez, Wedding Crashers starring Vince Vaughn and Owen Wilson, and director Terrence Malick’s The New World among others. ^ Return to Top
Pete Peterson Pete’s online experience began as CMO and co-creator of iExplore.com, an adventure travel portal that partnered with National Geographic. This start-up was recognize |
including creative advertising, publicity, media, promotions, administration, research, and new media. During his time at MGM, he's piloted the campaigns for the breakout hits Die Another Day, Legally Blonde 2: Red, White & Blonde and Barbershop. Upcoming projects he's overseeing include the highly-anticipated comedy sequel Barbershop 2: Back in Business, starring Ice Cube, Cedric the Entertainer, and Queen Latifah; the action drama Walking Tall, starring The Rock; the ensemble comedy Soul Plane; and the Cole Porter-inspired musical De-lovely, starring Kevin Kline and Ashley Judd. 
Aronson founded i-FRONTIER (now Avenue A | Razorfish Philadelphia) in February 1996, and served as its president for nine years. Prior to 1996, he worked as a marketing manager for CTD News, a publishing company. Aronson co-authored one of the earliest books on interactive marketing, Advertising On The Internet, as well as authoring Banners and Beyond, and "Strategies for Branding, Driving Traffic, and Sales" (Jupiter Research). He holds a BA from Haverford College. 
and specifically 802.11 examines business models and technology trends to provide strategic advice and insight to those in the industry while automotive coverage focuses on how the industry is using the Internet to support the business-to-consumer and business-to-business aspects of their business. Ask joined Jupiter Research in May 2001. 
creating and developing new markets and revenue streams for the Company, while finding the best opportunities to involve as many AOLTW subsidiary companies as possible to create a powerful, multi-faceted marketing presence. Ball serves as chairman of the AOL Time Warner Marketing Council and is a member of Warner Bros. Entertainment's Brand Council.
Management Conference Group, Forbes Custom Media and New Business Development. Mr. Berrien joined Forbes in August 1999 as President of Forbes magazine, was named President of Forbes Magazine Group in December 2000, and was appointed Forbes Magazine Group Publisher in January 2003. 
working with clients such as Energizer Batteries, Sony PlayStation, Cherry Coke and Sparkletts bottled water. Under her guidance, the Energizer Bunny campaign became one of the most famous and effective campaigns in the U.S., infiltrating popular culture. To date, Sony PlayStation is the most successful platform launch in the history of the video game category and is the category leader.
Previously, as Jupiter's Research Development VP, he helped guide coverage architecture, research methodologies, and overall quality. Card also helped launch the MindShare program for senior executives, initiated Jupiter Research's digital & interactive TV research, and was senior analyst in the Web Technology service. 
Following experience planning and buying across all media at Brunning Advertising and Ray Morgan and Partners, in 1987 she found herself as one of the founding members of Zenith Media. Whilst at Zenith she rose to the position of group director, working across a wide range of blue chip clients such as Mars UK, Allied Domecq, Safeway, Crookes Healthcare, Rover Cars and Halifax. After eleven years at Zenith she decided to return to media owner life and spent time as Business Development Director at IPC Solutions.
Cassidy oversees all of the marketing staff and marketing campaigns for Miramax's theatrical releases. Prior to his current position, Cassidy was vice president of marketing for three years. Cassidy joined Miramax after spending over five years at October Films, where he was responsible for developing strategic and creative marketing campaigns. 
development and execution of marketing promotions, and the internal sharing of company-wide marketing content and best practices. He also plays a key role in the ongoing development and maintenance of brand standards. 
His joined Quantum from a background in television media, where he worked in TV planning at Carat and PHD. In 2000, Dan joined Quantum as Deputy Head of Interactive TV and was responsible for the development of Domino’s Pizza’s iTV strategy. He is now responsible for the management of the agency, overseeing strategy across all clients across the full range of digital channels. 
at Element 79 Partners leading the Gatorade account. Dustin's tenure on the Gatorade business dates back to Foote Cone & Belding, and Bayer Bess Vanderwarker. In addition, he has worked on the advertising of brands such as Campbell’s Soup and Boston Market. 
work from the Boston office. In his tenure at Digitas, Rob has developed marketing strategies for American Express, AT&T, IBM, L.L.Bean, and Seagram Americas, and has served as Digitas' Marketing Director for American Express, IBM, and L.L.Bean. In 1995 Rob co-founded the Strategic Interactive Group, Digitas' interactive agency. 
Education 1993-96: MA Philosophy, Politics and Economics, Balliol College, Oxford Career 1997-1998: management consultant, KMPG; 1998: broker, Harris & Dixon; 1999-2001: broker, Professional Risk Solutions, Blanch Crawley Warren; 2001-2004: risk analyst, ReMetrics, Benfield Group; 2003: founded the Big Blog Company 
promotions, alliances, consumer relationship marketing, product, and the development of new business partnerships.
As a Director, Micah is responsible for understanding client businesses and ensuring that Mullen helps them reach their goals. Micah's current and past Mullen clients include Turner Broadcasting, the U.S. Department of Defense, Nextel, Eddie Bauer, Four Seasons, GM, XM Satellite Radio, and SunSetter Products. In his spare time, Micah contributes to agency new business initiatives and operations.
he uses CNET Networks’ "BT Trax" analytics engine to gauge brand equity for technology vendors at various stages of the consideration cycle. CNET Networks’ business technology group includes News.com, ZDNet, TechRepublic and Builder.com.
Before moving into his marketing platforms capacity, Edwards was vice president for CNET Networks’ broadband and Webcast unit where he created new business opportunities for the popular interactive Webcasts featured across CNET Networks’ Web sites, which include CNET.com, ZDNet, TechRepublic, Builder.com, and CNET News.com.
Earlier at CNET, he served as vice president of business development for mySimon, CNET Networks’ award-winning comparison-shopping portal.
Prior to joining CNET Networks, Edwards served as the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet. 
experience, expertise in creating customer-centric e-commerce sites, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations. 
Sean has over a decade's worth of agency media planning and buying experience in print, television and online. After 8 years in New York City and in 2001, Sean along with his wife Melody and their children left for their native Chicago to join DDB's Interactive unit, TribalDDB as media director (which was soon merged to form OMD Digital).
sponsorships. This responsibility includes television, print, radio out of home and online advertising. 
while actively helping to drive client strategy and high level account management.
Toby works with several of Carat Interactive's marquis clients including Kodak, Gateway, and Western Union.Prior to becoming President, Toby served as Chief Operating Officer of Carat Interactive, and is credited with some of the most significant changes to the agency over the past year including tighter integration amongst offices nationwide, realignment of people and processes to better support client needs and a visionary approach to Direct Broadcast, bringing television, radio and interactive into powerful alignment. 
With 15 years experience working with leading companies such as Pfizer, AOL, Cisco Systems, Fleet Bank, IBM (Rational Software), and Vonage, Judy has gained a deep understanding of how to effectively integrate media, creative and technology to maximize marketing effectiveness for her clients. 
Bruce was the elected Chairman of the Advertising Research Foundation (ARF), currently serves as the Treasurer of the Market Research Association, and is a frequent speaker and contributor to research industry forums, including the European Society of Marketing Research, and the American Marketing Association. His published works include a co-authored paper, presented at the 2001 International Print Research Symposium, on Using Internet Techniques for Print Research, which won the prestigious Chairman’s Award Bruce graduated from Williams College and has since done graduate work at Washington University and the New School for Social Research.
James joined Match.com in October 2003 from Udate.com when the two dating sites merged, he held the role of Online Media Manager and had been at Udate.com since mid 2000. In his role with Match, James continues to manage online marketing for udate.com in the UK.
Howard brings 20 years of experience as a recognized brand builder and leader across a range of world class brands, including The National Football League, MTV: Music Television, Saturday Night Live and The Quaker Oats Company. 
Johnson & Johnson) at two large New York ad agencies, Mr. Harris founded and ran a full service ad agency with accounts that included Coca Cola, Citibank, Nestle, Sotheby's and M&M Mars.
that deliver superior return on investment. Prior to joining Advertising.com in 1999, Jeremy worked for Arthur Andersen where his responsibilities included managing consultative services for technology companies.
As an advocate for the development of interactive advertising, Jeremy has also participated in, hosted and moderated several key Internet advertising industry events.
Jeremy graduated summa cum laude with a BS from Loyola College and is a MBA candidate at Johns Hopkins University. 
throughout ten years at Information Resources, Inc., a major international research company. While at IRI, Mr. Hess consulted with major consumer marketing firms including Ralston Purina (now Nestle Purina Pet Care), Novartis Pharmaceuticals, Wm. Wrigley Co., and Church & Dwight Co. in the analysis and development of marketing and sales strategies. 
Gordon has led a number of key marketing campaigns including the landmark DVD and video releases of “Finding Nemo”, the number one selling DVD of all time, “Pirates of the Caribbean” and “The Lion King”, the number one selling video of all time. He was pivotal in the introduction of Disney’s highly successful DisneyToon (DVD premiere) line with “The Return of Jafar””, “The Lion King II: Simba’s Pride” and most recently “The Lion King 1 ½.” Ho also led the marketing efforts in the launch of Disney’s acclaimed Platinum line of DVDs with the release of “Snow White & the Seven Dwarfs”. Other Platinum titles released under Gordon’s direction include “Beauty & The Beast” and “Aladdin”. 
Over the past 5 years, Robert has worked for some of the countries leading online companies including FT.com where he headed up their agency sales and EMAP Online as Commercial Director, where he had overall responsibility for all of the revenue generated from their portfolio of websites. 
Greg oversees Arnold One, Arnold Worldwide's umbrella group dedicated to evolving a client's Brand Essence into meaningful experiences in Direct and Interactive disciplines. Arnold One produces revenue-generating and award winning work for clients such as Volkswagen, Royal Caribbean Cruise Lines, Vonage and thetruth.com. 
executive, widely recognized in the industry as a leader in on-demand interactive television. 
the agency and client sides. Most recently, he was EVP, Client Services for AGENCY.COM, a leading interactive design and marketing firm. Clients at AGENCY.COM included British Airways, Nokia, HP/Compaq, and Cigna. 
Overture’s direct channel and for building and deepening the company’s relationships with current and prospective advertisers. David most recently served as Vice President and General Manager of AltaVista’s Internet search group where he was responsible for product, marketing, sales, and business development for Internet search services and the AltaVista Web site. He began his career at AltaVista as Vice President of Sales for North America. Prior to joining AltaVista, David spent two years as Western Advertising Director for Wired Digital Lycos where he oversaw the sales efforts for San Francisco, Los Angeles and Chicago as well as the inside sales team. David holds a B.A. in Communications from the University of Illinois. 
Digitas Inc. agencies offer strategic and marketing services that drive measurable acquisition, cross-sell, loyalty, affinity and customer care engines across digital and traditional media for world-leading marketers. 
agency and senior management experience, Kokich has been influential in bringing Fortune 500 companies to the Avenue A/Razorfish client roster. 
automotive and consumer research analysis to effectively reach the elusive Gen Y. As an advertising and marketing research analyst, Lim's responsibilities include consumer research, product and marketing clinics, advertising campaign strategy, media planning, and advertising-related added value promotions. She has been with Scion from the inception of Toyota 's youth marketing initiative in 1998.
opportunity research, market segmentation studies and benchmarking programs/analysis. 
Chris provides strategic direction for all Interactive and Direct Marketing activities at Mitsubishi Motors, including Owner Loyalty, Conquest initiatives, E-Lead Management, Dealer E-Commerce Systems Management, Online advertising, Website initiatives and Call Center integration.
Starcom USA, where he was a media supervisor working with such clients as Fila, Heinz and numerous Leo Burnett Technology accounts. He joined Starcom IP as an associate director, where he worked with such blue-chip clients as McDonald's, Hallmark, Walt Disney, Allstate, Crayola and Keebler. His also notably lead the team in a successful cross-media pitch for Network Solutions. His early presence on the start-up team of Starcom IP helped the company grow from five employees to more than 65 in just three years.
Josh assumed the title of CEO in March 2003, following Bill Morton and company founder Jack Morton. Upon becoming Jack Morton's seniorleader, he identified as key priorities growing the agency's business globally and enhancing core practice areas such as consumer marketing, internal branding, BtoB marketing and public events. He spearheaded the establishment of a new Athens office to support Jack Morton's Olympics 2004 Opening and Closing Ceremonies team, and has also escalated the agency's ability to support multinational clients with collaborative, consistent and truly global service. 
which include Boston, Chicago, Washington DC and all regional offices. Prior to becoming Managing Director, Steve was responsible for the Volkswagen and Titleist businesses in the Boston office. 
Prior to joining FTD.COM, Matthew served as Director of Specialized Media for CASS Communications (now 360 Youth), where he led the development of youth-oriented content for DrPepper.com, and developed other event and publicity programs for a variety of clients. 
Marketing and Business Development, Gordon Paddison has been actively involved in developing and redefining the online component of national and regional marketing for the studio’s motion pictures. He is one of the architects of the company’s Integrated Marketing unit, which serves as a single entry point for promotional opportunities across all windows of release of the studio’s properties. 
online purchase of United Escapes last-minute packages, hotel, car rental, United Cruise and United Vacations. The content and information available from the site includes the industry recognized “Easy Update” flight change notification and Mileage Plus frequent flyer membership content. The Internet Marketing team is responsible for all online advertising and direct marketing as well as consumer promotions and integration with offline marketing activities.