Agenda
5:30 PM to 6:00 PM
Opening Beverages & Hors d'oeuvres
6:00 PM to 6:05 PM
Welcome—John Bohan, President of i20Events
6:05 PM to 6:30 PM Keynote Address
Tim Smith, President & Co-Founder of Intelevision & Founder of Red
Sky Interactive
How do Marketers Connect with their Costumers in a Consumer Controlled World?
6:30 PM to 7:15 PM The Personalization of Content and Advertising
In this session, we will present a series of brief presentations followed by a panel discussion that highlights the manner in which content and advertising is becoming much more personalized for the consumer. We will touch on the thoughts and strategies of some of the market leaders to address the next evolution of targeting tools that are providing a better experience for consumers and a more relevant environment for advertisers. This discussion is highly relevant to C-Level management, advertisers, business development executives, ad sales executives and content managers.
Presenters/Panelists:
Scott Eagle, Executive Vice President/Chief Marketing Officer, Claria
Steve Cvengros, General Manager - MSN Content Management
Scott Gatz, Senior Director, Personalization Products, Yahoo!
Moderator:
John Bohan, President of i20Events
7:15 PM to 7:30 PM Cocktails & Hors d'oeuvres Break
7:30 PM to 8:30 PM Seated Dinner
How are Advertisers & Agencies Cutting Through the Clutter
With the level of ad clutter in the marketplace today, most ads fall on deaf ears. Learn how two advertisers rise above the noise through highly entertaining, relevant campaigns that speak to their customers interests. This session will also feature two leading advertising agency executives who will provide insight into the critical importance of relevancy in advertising and content today.
Presenters:
Gaetano Mastropasqua, SVP, Corporate Global Promotions And Partner Relations, Warner Bros.
Nancy Freidman, Vice President/Advertising, Visa USA
Moderators:
Toby Gabriner, President of Carat Interactive
Colin Kinsella, General Manager of Avenue A | Razorfish West
Announcement of Claria’s Portable DVD Sweepstakes Winner
