Event Theme

As consumers use the Internet, personal digital recorders, games and other devices to gain control over entertainment and information channels, how can advertisers use technology and innovation to their benefit? In a brief, yet powerful session, our new marketing forum will present some of the more knowledgeable executives and analysts in the Internet and advertising industries to share data and insight on the changing landscape of consumer behavioral patterns, media and marketing. In our session, we will address:

• The current state and rapidly advancing future of highly targeted Internet Advertising.
• Case studies that reveal innovative methods to advertise on the Internet and Television.
• The pending effect of personal digital recorders on television viewing and advertising.