Guest Speakers

Peter Weedfald: Keynote Speaker

James Berrien | John Bohan | David Card | Jeff Carl

Howard Handler | Brian Harniman | Dean Harris | Fred Rubin

KEYNOTE SPEAKER

Peter Weedfald
Senior Vice President, Strategic Marketing and New Media
Samsung Electronics America, Inc.

Peter Weedfald is an industry veteran with more than twenty-five years of experience in sales, marketing, technology and operations. As Samsung's Senior Vice President, Strategic Marketing and New Media for North America, he oversees strategic partnership marketing and communications direction, including marketing, advertising and public relations, CRM, corporate research, internet infrastructure and programming, B2C and B2B commerce, partnership development, corporate philanthropy and trade show management for all SEA operations in North America, as well as Samsung's North American e-Commerce, new media initiatives.

Before joining Samsung, Mr. Weedfald served as EVP and Chief Operating Officer of Bigfoot Interactive, a leader in permission-based email marketing, creative and consulting services. Previously, he was EVP of Global Marketing & General Manager of Appliances at ViewSonic Corporation, where he spearheaded the world branding, product management, communications and strategic partnership efforts.

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James Berrien
President and Publisher

Forbes Magazine Group

James S. Berrien serves as President and Publisher, Forbes Magazine Group. In this role, he has operating responsibility for advertising sales, marketing, promotion and circulation for Forbes magazine and its supplements, as well as Forbes FYI. He also oversees Forbes Management Conference Group, Forbes Custom Media and New Business Development. Mr. Berrien joined Forbes in August 1999 as President of Forbes magazine, was named President of Forbes Magazine Group in December 2000, and was appointed Forbes Magazine Group Publisher in January 2003.

Before joining Forbes, Mr. Berrien held a succession of key management posts at American Express in the company’s financial and publishing divisions. His most recent position was President of the Travelers Check Group Worldwide. Previously, he was based in London as President of American Express Establishment Services Group in Europe, a division of American Express Travel Related Services. In that position, he was responsible for increasing acceptance of the American Express Card and succeeded in adding over one million merchants during his tenure, as well as improving overall merchant satisfaction.

Before working in Europe, Berrien was Vice President/General Manager of the New Business Partnerships Group in the U.S. Establishment Services Division. His leadership resulted in the signing of many major new merchants as carriers of the American Express Card, including Sears, Shell Oil and Carnival Cruise Lines.

Mr. Berrien joined American Express Publishing Corporation in 1984 as Associate Publisher of Food & Wine magazine. He became Publisher in 1986 and was credited with spurring unprecedented growth. He was eventually promoted to Senior Vice President and Group Publisher of American Express Publishing Corporation's National Magazine Group, where he was responsible for advertising sales and marketing for Travel & Leisure, Food & Wine and Departures, the publication for American Express Platinum Card members. He is on the Board of Directors, Magazine Publishers Association; Board of Trustees, Connecticut College; and Board of Advisors, Dailey Capital Management. He is a former Board Member of Dress for Success Worldwide and Board of Advisors, Outward Bound.

Before joining American Express, Mr. Berrien had a nine-year career at CBS Magazines, where he rose to the position of advertising director at Field & Stream. He is a graduate of Connecticut College and has studied at the Sorbonne in Paris. He lives with his wife, Mary Jane, and their two daughters in Westport, Connecticut.

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John Bohan
Founder and President

i20Events

John has nearly fifteen years of advertising experience including ten in new media and marketing. He is the founder and President of i20Events where he oversees all aspects of the company's educational conference business on new marketing tactics.

In 2002, he worked as a top Internet advertising consultant where he founded Apollo Interactive's Online Media Division and developed the brand positioning for ValueClick Media.

In 1997, he founded L90 (currently Max Online) where, as CEO, he brought the company public and developed one of the largest online media sales representation firms in the country with over $50 Million in annual revenue and 200 employees.

In 1995 and 1996, he served as the Executive Vice President for Screaming Media, one of the first content distribution companies on the Internet. John also worked as a television advertising sales executive for USA Networks and The Weather Channel from 1990 to 1995. John earned his B.A. in Economics from Middlebury College in 1987.

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David Card
Vice President and Senior Analyst
Jupiter Research

David Card analyzes the media and music industries, focusing on cross-media programming, online revenue streams, and audience segmentation. Previously, he directed media and marketing research, and, as Jupiter's Research Development VP, he helped guide coverage architecture, research methodologies, and overall quality. Card also helped launch the MindShare program for senior executives, initiated Jupiter's digital & interactive TV research, and was senior analyst in the Web Technology service.

Card is often quoted in leading newspapers and magazines, including The Wall Street Journal, The New York Times and USA Today, and has appeared on CNN, ESPN, Fox News, and NPR. Besides Jupiter Forums, he has also spoken at major industry events such as E3, the Newspaper Association of America's new media conference, the PBS/NPR new media forum, Texas University's Online Journalism Symposium, Herring on Hollywood and Software Marketing Perspectives.

Prior to joining Jupiter in February 1998, Card was at International Data Corp. for nine years, holding a variety of positions including directing its consumer Internet and PC software services, where he was IDC's lead Microsoft analyst.

Card earned a bachelor's degree in English and classics from Brandeis University and attended Boston University's graduate program in journalism. He lives in the East Village in Manhattan.

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Jeff Carl
Vice President/ Global Marketing

McDonald’s Corporation

As VP/Global Marketing for McDonald’s Corporation, Jeff has responsibilities for the Company’s marketing planning and global media efforts as well as the company’s “family & kids” consumer segment. In addition to the above, the McDonald’s Global Marketing Group facilitates system wide efforts for the “i’m lovin’ it” campaign as well as the Olympics, World Cup, and the Music and Entertainment Alliances.

This is Jeff’s second tour of duty with McDonald’s.

Jeff first worked with the Company in the early ‘90’s before leaving to become Managing Director of Creata Promotion, Inc. – one of McDonald’s two global promotions agencies. In the start-up boom, Jeff pursued his passion for technology as General Manager for a Nortel spin-out – NetActive, Inc. Jeff returned to McDonald’s in 2001 as the Group Marketing Officer for Latin America with additional responsibilities for Canada.

Prior to joining McDonald’s, Jeff was Director of Sales and Marketing for the E & J Gallo Winery. Earlier in his career, Jeff worked for a major quick service restaurant organization as well as a West Coast advertising agency.

Jeff earned his MBA from the University of North Carolina – Chapel Hill and his Bachelor of Arts from Wake Forest University. Jeff currently resides in St. Charles, Illinois with his wife, Helen and their two children

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Howard Handler
Chief Marketing Officer
Virgin Mobile USA

Howard joined VMU as chief marketing officer in January 2003. In this role, Howard leads all of Virgin Mobile’s branding, promotion, publicity, consumer marketing, content development and retail sales efforts. Howard brings 20 years of experience as a recognized brand builder and leader across a range of world class brands, including The National Football League, MTV: Music Television, Saturday Night Live and The Quaker Oats Company.

Howard most recently served as president and chief executive officer of Burly Bear Network, a start-up cable network and youth marketing company, where he more than tripled revenues in two years before selling the business to National Lampoon. Before this, Howard was senior vice president of marketing and fan development for The National Football League. During his six-year tenure, he led the creation of the league’s first imaging campaign, “Feel The Power,” developed the NFL’s integrated youth initiative, “Play Football,” and built up the company’s retail division with the introduction of the “NFL Shop.”

Earlier, Howard served as senior vice president of marketing for MTV: Music Television where he played a central role in the launch of “Beavis & Butt-head”, “The Jon Stewart Show,” “The Real World,” and the Peabody Award-winning “Choose or Lose” voter awareness campaign.

Prior to MTV, Howard was vice president of marketing for Broadway Video Entertainment, producers of “Saturday Night Live.” He launched his career in brand management at The Quaker Oats Company in Chicago. Howard holds a bachelor’s degree and an M.B.A. from the University of Michigan.

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Brian Harniman

Vice President, Marketing

Priceline.com

Brian Harniman is Vice President, Marketing, for the Internet travel company priceline.com. He is responsible for managing all of priceline.com’s online marketing, affiliate channel development and advertising sales.

He also directed some of priceline.com’s strategic acquisitions, including Lowestfare.com, the reservation site that facilitated priceline.com’s recent expansion into the retail airline ticketing business, Rentalcars.com, and Flycheap.com.

Before priceline.com, Mr. Harniman created Travelsites.com, a popular online travel directory.

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Dean Harris
Chief Marketing Officer
Vonage
Dean Harris heads all marketing efforts for Vonage including customer acquisition, branding and all offline and online communications.

After training on traditional packaged goods (Procter & Gamble and Johnson & Johnson) at two large New York ad agencies, Mr. Harris founded and ran a full service ad agency with accounts that included Coca Cola, Citibank, Nestle, Sotheby's and M&M Mars.

In the late 1990s he became senior vice president of marketing for HotJobs.com, managing a $50 million budget. Then, he was named Chief Marketing Officer at CarDay.com, a bricks-and-clicks used car exchange. He has served as an Adjunct Professor of Marketing at Fairfield University and The University of Bridgeport and has lectured extensively at both universities and industry groups.

Mr. Harris holds a bachelor's degree in Sociology and Anthropology from Carleton College, a master's in international affairs from the Columbia School of International Affairs and a master's in business administration from Columbia Business School.

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Fred Rubin
Partner, Director of iDeutsch and directDeutsch Deutsch Inc.
Capitalizing on Fred's seasoned experience in both the interactive and
direct marketing arenas and his strength in cultivating successful
partnerships with clients, Fred oversees the interactive and direct
divisions of Deutsch Inc. to provide clients such as Revlon, Monster, Johnson & Johnson, Novartis, and Coors with seamlessly integrated programs and comprehensive business solutions. He joined Deutsch in 2000 with over 25 years of interactive, direct marketing, general advertising and consulting experience. Under his leadership, iDeutsch was named ADWEEK'S highly coveted 2002 "Interactive Agency of the Year."

Prior to Deutsch, Fred gained first-hand client-side knowledge while Vice
President of Marketing for Drinks.com. Before Drinks.com, he was a Senior Partner at TBWA/Chiat/Day where he directed integrated marketing communications programs for a broad range of clients including Barnes & Noble.com and Prodigy Internet. Fred also started up Chiat's interactive, marketing, consulting and creative services business, devising Web strategies for clients including America Online, Absolut Vodka and Chase Manhattan Bank.

In addition, Fred ran his own direct marketing consulting firm whose client roster included Chase Manhattan Bank and Ericsson.

Fred graduated with a B.A. in music from SUNY Binghamton (Harpur College). When he isn't overseeing the offices of iDeutsch and directDeutsch, Fred is spending time with his two sons.

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