Speakers
Lincoln Bjorkman | John Bohan | Mike Cooley | Laurie Coots | Scott Eagle
Scott Gatz | Patrick Keane | Mike Kelly | Edward Kim | PattiAnn McAdams
Alan Osetek
Lincoln Bjorkman
SVP, Creative Director
Digitas New York
Lincoln Bjorkman, SVP, Creative Director at Digitas, leads creative responsibility for the agency's largest account in New York, American Express. He sits on the Digitas Senior Leadership Team and engages at various times on many of the agency's clients such as GM, NYTimes, and Pfizer.
Prior to Digitas, Lincoln spent two separate stints at Y&R Inc. serving first as director of concepts for the Wunderman New York office, and then later as creative director and principal of Y&R Inc's BRAND BUZZ. At BRAND BUZZ he leveraged his multi-discipline background to create programs across all disciplines and media channels for Y&R clients like SONY, Colgate, Lincoln-Mercury, Jim Beam, and Mattel. Moreover, he was the creative engine for Brand Buzz New Business -- whose wins included 7up’s "dnL" soft drink and Sunkist, LG Home Appliances, Heinz (Pounce), Absolute Brands (Danzka Vodka / Plymouth Gin), Kronenbourg 1664, WTT, The United Nations and many others.
Previously, Lincoln and four partners formed Sierra Communications, a full-service marketing communications agency. Clients included SNET, 5 Divisions of GE Capital, Hard Rock Cafe and others. Prior to that, Lincoln was associate creative director at Ryan Partnership where he served on a broad range of direct, promotion, general advertising, design, collateral and interactive work for clients that included such clients as Pepsi, Prudential, Chesebrough-Ponds, and Oxford. As Creative Director there he helped launch Ryan Direct, the agency’s first direct marketing division. Before Ryan Partnership, Lincoln spent a number of years creating direct response, advertising and promotional programs for many of Wunderman Cato Johnson's (Y&R) major accounts including Miller Brewing Company, AT&T and USPS. Lincoln started his career with a small agency in Stamford, Connecticut.
Lincoln has won multiple ECHO, NY Festivals, PROMO Pro and REGGIE awards. He and the Digitas American Express team were recently short-listed for a Cannes Cyber Lion. Lincoln holds a BA from Wesleyan University (Honors in English). While there he wrote an honor’s thesis on Faulkner’s short fiction and reported for The Associate Press.
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John Bohan
President, i20Events
John has nearly fifteen years of advertising experience including ten in new media and marketing. He is President of i20Events where he oversees all aspects of the company’s educational conference business on new marketing tactics.
In 2002, he worked as a top Internet advertising consultant where he founded Apollo Interactive's Online Media Division and assisted in the brand positioning for ValueClick Media. In 1997, he founded L90 (acquired by Ask Jeeves) where, as CEO, he brought the company public and developed one of the largest online media sales representation firms in the country with over $50 Million in annual revenue and 200 employees.
In 1995 and 1996, he served as the Executive Vice President for Screaming Media, one of the first content distribution companies on the Internet. John also worked as a television advertising sales executive for USA Networks and The Weather Channel from 1990 to 1995. John earned his B.A. in Economics from Middlebury College.
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Mike Cooley
Director of eCommerce, Sprint/Nextel
Mike Cooley is Sprint's Director of eCommerce, responsible for driving sales, customer satisfaction and overall strategy for Sprint.com. He also is responsible for all transactions driven by indirect online partners such as InPhonic, LetsTalk.com and Amazon.com. Mike has been with Sprint (formerly Nextel) for 3 years and has had over 10 years of experience in the wireless industry.
Prior to Nextel, Mike was COO and co-founder of one of the first wireless online retailer, Sundial.com. Sundial partnered with the major national carriers including AT&T, T-Mobile and Nextel, and powered the wireless stores of some of the largest internet brands including Yahoo, MSN and Priceline.
Mike also worked at Deloitte Consulting in the Telecom and Media group and Motorola in the Strategic Marketing group. He holds a B.A. in Economics from Tufts University and a MBA from University of Michigan.
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Laurie Coots
Chief Marketing Officer, TBWA\Chiat New York
A strategic thinker at heart, Laurie has spent the last 17 years leveraging her diverse talents in administration, technology strategies, new business development and organizational behavior on behalf of TBWA.
Laurie's expertise in new technology and how it impacts the environment led to many breakthroughs for the agency including its exploration of innovations in the workplace like the Virtual Office in 1994 and the new & Advertising City & in Los Angeles in 1998. Laurie regularly speaks all over the world on the topic of innovation in the workplace and continually lends her support and experience to corporations interested in exploring the possibilities for change.
As Chief Marketing Officer, Laurie's attention is devoted to marketing the agency brand as well as advising on long-lead strategic issues and consumer trends, especially in the area of technology and convergence. She is particularly focused on helping the agency understand and service the next generation of brands - those invented on or enhanced by the Internet. Laurie has worked on leading brands include Apple Computer Inc., Capitol Records, Energizer, Nissan, and Sony PlayStation.
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Scott Eagle
Executive Vice President And Chief Marketing Officer, Claria
As Executive Vice President and Chief Marketing Officer, Scott is responsible for executing Claria's strategic plans focused around the consumer centric, personalization focused platforms. Scott's marketing responsibilities include overseeing the Marketing Communications, Database Marketing and Product Management teams.
Before joining Claria, Scott was the Vice President of Marketing at Concentric Network Corporation, where he built the marketing team that enabled a successful IPO. Prior to Concentric, Scott served as Vice President of Marketing at MFS Communications where he launched regional and national marketing campaigns for the start-up MFS Intelenet subsidiary, driving revenue to over $300 million in less than three years. Scott began his career at Procter & Gamble in marketing and new product development for their consumer packaged goods, managing brands such as Formula 44 and Chloraseptic. Scott holds a B.S. in Economics from the University of Pennsylvania, Wharton School of Business.
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Scott Gatz
Senior Director, Personalization Products, YAHOO! INC.
Scott Gatz is Yahoo!'s senior director of Personalization Products, driving strategy and product management for key personalization features across the Yahoo! network. Gatz is also responsible for the Company’s content syndication/RSS initiatives and leads the team that redesigned My Yahoo! around RSS and integrated RSS into Yahoo! Mobile and Yahoo! News.
Gatz joined Yahoo! in 1998, and has led a number of popular products including My Yahoo! and Yahoo! Toolbar, integrated the GeoCities technology and its users into the Yahoo! platform, and led the team that negotiated and launched Yahoo!’s original relationship with Overture.
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Patrick Keane
Director of Field Marketing & Sales Strategy, Google 
As the Head of Advertising Sales Strategy at Google, Patrick Keane is responsible for developing and managing the strategic plans and relationships critical to growing Google's advertising customer base.
Prior to Google, Keane was vice president and senior analyst at Jupiter Research where he contributed to all facets of Jupiter Research's Marketing and Media research, as well as the company's conference division and business development.
As head of Jupiter's Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into and advice on strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients. Keane and his staff treated topics ranging from branding and customer acquisition to ad sales strategies, pricing and audience measurement.
Known as an expert on portals, online distribution, broadband content and sports programming Keane joined Jupiter Research in 1996 and was named director of Online Advertising in July 1999, having served as an analyst and senior analyst for Jupiter Research's Content & Programming service, focusing on programming and distributing online media.
Prior to joining Jupiter Research, Keane was an editor for AM Medica Communications, a medical communications company. He received a bachelor's degree in history from Trinity College in Hartford, Connecticut.
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Mike Kelly
President, AOL Media Networks
Michael J. Kelly is the President of AOL Media Networks which is responsible for the marketing, distribution, brand management as well as advertising sales, search and commerce functions for all of America Online INC's media brands including AOL, Netscape, AIM, Moviefone and MapQuest . In addition, Media Networks is responsible for managing the advertising sales and distribution of affiliated Time Warner digital properties such as the Time Inc. interactive group (People.com, Time.com etc) and Turner interactive (CNN.com, CNN/Money.com). The Media Networks organization was formed in February 2004 and is headquartered in New York City.
Mike was previously President, Global Marketing at Time Warner, where he oversaw the company's Global Marketing group, which works with partners to develop and implement cross-platform marketing solutions that take full advantage of all of Time Warner's businesses.
Prior to joining Time Warner, Mike was the founder and CEO of American Town Network (ATN), an interactive media company that develops and manages hometown intranets in 90 communities in the Northeast. ATN has been referred to by Brandweek magazine as the most comprehensive community information resource in the U.S. Mike continues to serve on ATN's board of directors.
Before establishing ATN, Mike worked in Sales at the Chicago Tribune, until he began a 17-year career with Time Inc. In 1983, he joined Fortune magazine as a sales representative in Chicago. In 1984, he opened an office for Fortune in Atlanta and served as the magazine's Southeast sales manager. In 1987, he moved to New York as Fortune's New York manager.
In 1989, Mike joined the launch team of Entertainment Weekly magazine as Eastern sales director. In 1991, he was named vice president and advertising director at Entertainment Weekly and, in 1996, became the magazine's vice president and publisher. At Entertainment Weekly, Mike led a team that established the magazine as a vital advertising vehicle for marketers seeking to reach popular culture enthusiasts and young adults. At his departure in 2000, Entertainment Weekly ranked 17th among U.S. magazines in advertising revenue.
In addition to his operating responsibilities, Mr. Kelly serves on the board of Professionals in Advertising PAC as Time Warner’s representative. He is a Chicago native and graduated from the University of Illinois.
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Edward Kim
Manager, Alternative Media & Evolving Technologies
Unilever U.S.
Edward Kim is the Manager of Alternative Media & Evolving Technologies for Unilever U.S., responsible for evaluating and developing strategic opportunities in non-traditional and advanced media channels. In addition, Edward continues to be the corporate liaison to Unilever brands, their agencies, and media partners to think beyond the "banner" in the online space.
Edward joined Unilever in September 2000 as the Interactive Media Manager in the Media Services division to manage the corporate online alliance partnerships and lead the online media planning process.
Prior to joining Unilever, he held media sales and marketing positions at Oxygen Media and CNBC Television Network. Edward started his advertising career on the "traditional" agency side in New York City, including Grey Advertising, Chiat/Day/Mojo, and Foote, Cone & Belding.
Edward graduated from Tufts University in 1987 with a Bachelor of Science degree in Psychology.
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PattiAnn McAdams
Executive Director of E-commerce Avon Products
PattiAnn is currently the Executive Director of eCommerce for Avon.com, overseeing the North America Internet Business Unit within the U.S. Marketing Division of Avon Products, Inc. PattiAnn joined the Internet division for Avon in May 2000 as Director, Launch of New Business Solutions. With her staff of 100, PattiAnn implemented one of Avon’s key growth strategies, the rollout of "YourAvon.com", enabling over 65% of U.S. Representatives to manage and build their businesses successfully online.
Additionally, PattiAnn helped launch Avon’s 2001 new product initiative, Health & Wellness, incorporating a new segment of products online, within the Avon.com site. She also launched an interactive Wellness Profile to help maximize the web medium as a selling tool for the line.
In 2001, PattiAnn was then reassigned to transition the Direct Mail business unit of AVON, which at the time had a minimal web presence, to an Internet B-C business unit. She carefully crafted a strategy that would "virtually" have no channel conflict with the Core Representative, and leverage all of the company’s assets, including its biggest asset the 118 year Brand. The Internet and has become a great incremental sales channel for AVON Products. Under her leadership in just three years, the business has grown 2500 % and is today the sixth largest most "profitable" country for AVON. (Avon operates in 141 countries worldwide)
PattiAnn’s current role as Executive Director of eCommerce encompasses the entire management of Avon.com. She is responsible for all business functions/decisions including creative, merchandising, marketing, technical, database analysis, customer service and Internet fulfillment.
In 2005, she continues building momentum for AVON’s presence on the Web focusing, first on beauty and second, on becoming a Gift destination. In 2004, AVON was the rated #1 by WWD.
Looking into 2006, the online store will be expanding into giving AVON and empowering the AVON sales force, to have a choice of selling utilizing personalized AVON online store fronts for all Representatives wishing to sell online and offline.
PattiAnn is also a member of the Avon Internet Global Counsel, interfacing with all countries in order to effectively leverage U.S. Internet initiatives and all of its processes. PattiAnn is now tasks at taking the model globally to drive quick profitability by the leveraging the success of the US model. Over the past two years, PattiAnn has launched into two key markets, UK and Canada with an online store for AVON.
Prior to joining Avon Products, PattiAnn was Vice President for PC Flowers.com for 5 1/2 years, responsible for all the technical business decisions of their Internet business. When Fingerhut Corporation acquired PC Flowers, PattiAnn managed the technical integration of all backend fulfillment systems. Similarly, PattiAnn led the integration of all marketing/merchandising functions when Federated’s acquired Fingerhut.
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Alan Osetek
EVP/Integration, Carat/Isobar US
As Carat/Isobar’s EVP of Integration, Alan leads the ongoing development and execution of Isobar's strategy, corporate development, and cross-unit integration. Alan focuses on continuing to align Isobars clients' business objectives with the seamless delivery of Isobar’s wide range of services.
He is responsible for ensuring that all Isobar North American interactive and direct marketing service practices work together effectively across capabilities and time zones to achieve excellence for their clients. His strength in seeing "the big picture" has played a pivotal role in Isobar's recent services expansion. Alan was responsible for two recent Isobar acquisitions – Molecular (www.molecular.com) and iProspect (www.iprospect.com). These respective technology consulting and search engine marketing agencies are now being integrated into the Isobar holding company at the direction and guidance of Alan.
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