5:00 PM to 5:30 PM
Opening Beverages & Hors d'oeuvres5:30 PM to 5:35 PM
Welcome—John Bohan, President of i20Events
5:35 PM to 6:30 PM
The Personalization of Content and Advertising
In this session, we will present a series of brief presentations followed by a panel discussion that highlights the manner in which content and advertising is becoming much more personalized for the consumer. We will touch on the thoughts and strategies of some of the market leaders to address the next evolution of targeting tools that are providing a better experience for consumers and a more relevant environment for advertisers. For example, in what way will AOL's Instant Messenger, Google's Search and Claria’s Personal Web adapt to address the immediate and long term needs of individuals. This discussion is highly relevant to C-Level management, advertisers, business development executives, ad sales executives and content managers.
Presenters/Panelists:
Scott Eagle, Executive Vice President/Chief Marketing Officer, Claria
Scott Gatz, Senior Director, Personalization Products, Yahoo!
Patrick Keane, Director of Field Marketing & Sales Strategy, Google
Mike Kelly, President of AOL Media Networks
Moderator:
John Bohan, President of i20Events
6:30 PM to 7:00 PM Cocktail & Hors d'oeuvres Break
7:00 PM to 8:00 PM
Dinner Session: The Power of the Idea: "Consumer Empowerment"
As consumers gain more control of their media, advertising is undergoing significant change. The line between content and advertising is becoming much greyer forcing all ads to be highly entertaining or informative. Savvy consumers are beginning to expect relevant ad messages that fit seamlessly into content and are highly suitable to their immediate needs and interests. This session will feature three 10 minute presentations that indicate how advertisers are using more innovative ideas to communicate with their customers. Three judges will ask questions and stimulate audience interaction. The audience will vote the idea that they felt was the most innovative in achieving specific results and the winner will take home an i20Events' DigiAward.
This session was very successful at our Chicago event in August which featured General Motors, Orbitz, Starcom, Gatorade and others. See "Chicagonews" link here for detail.
Presenters:
Edward Kim, Manager, Alt. Media & Evolving Technologies, Unilever U.S.
Mike Cooley, Director of eCommerce for Sprint/Nextel
PattiAnn McAdams, Executive Director, E-Commerce for Avon
Judges:
Lincoln Bjorkman, SVP, Creative Director, Digitas NY
Laurie Coots, CMO of TBWA\Chiat
Alan Osetek, EVP Integration, Carat/Isobar
Announcement of Claria’s Portable DVD Sweepstakes Winner
8:00 PM to 9:00 PM
Cocktail Party including announcement of "Power of the IDEA" Winner
