Guest Speakers

Jack Myers | Peter Adee | Brad A. Ball

Ian Beavis | Gary Stein | Andrea Lim

Jack Myers

Editor and Publisher

"Jack Myers" is a brand, well known in media, advertising, entertainment, financial, political and social circles for his unique spin on the pop culture and business of media. He was identified as one of the "1,000 Most Creative Individuals in the U.S. " by Who's Really Who in America.

Mr. Myers has authored two books, Adbashing and Reconnecting with Customers: Building Brands & Profits in the Relationship Age . In Reconnecting he explains why the irrevocable trend in today's global marketplace is away from commoditization and towards marketing and brand-based relationships.

He has won journalism's most prestigious honor, the George Foster Peabody Award, is the winner of the Crystal Heart Award from the Heartland Film Festival, produced the World Music Awards from Monte Carlo, and been nominated for Academy and Emmy Awards for Best Documentary.

For 25 years Mr Myers has explored all aspects of media and advertising, contributing to his ability to provide unique perspectives based on first-hand experience. He has:

• Established himself as one of the most respected, oft-quoted, and accurate economic analysts of the advertising and media industries. His advertising spending forecasts have become a standard resource for several media companies, advertising agencies, and investment services.
• Hosted the first industry-wide forums on interactive television and was the first to expose the advertising community to the threat and potential of TiVo, video-on-demand and other emerging media technologies.
• Appeared regularly as a guest on CNN, CNBC, MSNBC and E! and presented the Jack Myers Media Report in a daily seven-minute segment on TechTV Network.

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Peter Adee
President of Worldwide Marketing for MGM Distribution Company

Peter Adee was named president of worldwide marketing for MGM Distribution Company in June 2002. He oversees all aspects of marketing for MGM's domestic feature film releases, including creative advertising, publicity, media, promotions, administration, research, and new media. During his time at MGM, he's piloted the campaigns for the breakout hits Die Another Day, Legally Blonde 2: Red, White & Blonde, and Barbershop. Upcoming projects he's overseeing include the highly-anticipated comedy sequel Barbershop 2: Back in Business, starring Ice Cube, Cedric the Entertainer, and Queen Latifah; the action drama Walking Tall, starring The Rock; the ensemble comedy Soul Plane; and the Cole Porter-inspired musical De-lovely, starring Kevin Kline and Ashley Judd.

Before assuming his post at MGM, Mr. Adee served as president of marketing for Universal Pictures. During his tenure, Universal broke box office records with its summer 2001 schedule: four consecutive films opened at number one to more than $40 million each - The Mummy Returns, The Fast and the Furious, Jurassic Park III and American Pie 2. The multiple Oscar®-winning A Beautiful Mind, The Scorpion King, K-PAX, and Spy Game were also released under his watch.

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Brad A. Ball

Executive Vice President, Domestic Corporate Marketing,

Warner Bros. Entertainment

Brad A. Ball has served as Executive Vice President, Domestic Corporate Marketing, Warner Bros. Entertainment, since November 2001, strategically guiding the Company's cross-divisional brand marketing efforts involving film, television, home video, animation and consumer products and developing major third-party promotion opportunities and franchises.

Ball oversees the team charged with integrating marketing initiatives across all AOL Time Warner companies, utilizing the content strength of Warner Bros. Entertainment. His team is further charged with creating and developing new markets and revenue streams for the Company, while finding the best opportunities to involve as many AOLTW subsidiary companies as possible to create a powerful, multi-faceted marketing presence. Ball serves as chairman of the AOL Time Warner Marketing Council and is a member of Warner Bros. Entertainment's Brand Council.

A recent example of Ball's cross-company marketing integration is Warner Bros. Pictures' first move into the IMAX movie arena with NASCAR: The IMAX Experience 3D. Seeking to build on Warner Bros. Consumer Products' existing highly successful relationship with NASCAR, Warner Bros. Pictures will serve as the distributor for the NASCAR and IMAX-produced film, which will be released in spring 2004.

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Ian Beavis

Senior Vice President of Marketing, Product Planning and Public Relations

Ian Beavis is senior vice president, marketing, product planning and public relations, Mitsubishi Motors North America, Inc. Sales Division, on November 24, 2003. He is responsible for all aspects of marketing, advertising, incentives, public relations and product planning. Beavis, 50, is a veteran in marketing and advertising, having held leadership positions on both the agency and corporate side of business.

His experience includes serving as president & CEO of Foote, Cone & Belding running Boeing's international account in Seattle, managing DaimlerChrysler's Asia Pacific account for Bozell-Detroit, and several years at Saatchi & Saatchi running Toyota business, including operations in Canada and the U.S. Beavis' experience spans from his first position at Ford Australia in marketing to his most recent position as co-founder of an independent marketing solutions provider in Northern California.

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Gary Stein

Senior Analyst for Jupiter Research

Gary Stein is the Senior Analyst for online advertising and marketing for Jupiter Research; he also focuses on the Consumer Packaged Goods industry. Topics that Stein covers include advertising formats, rich-media, media purchasing tactics, marketing strategies, and consumer behavior online.

Stein writes a column on marketing for the online journal ClickZ and maintains a Weblog covering online marketing trends. Gary has appeared on CNN, in The Wall Street Journal, and in many newspapers and trade journals. He also teaches a class at San Francisco State on strategic interactive marketing and design.

Prior to joining Jupiter Research, Stein worked as the Senior Strategist at Red Sky, an interactive marketing and advertising agency, where his clients included Procter & Gamble, The Coca-Cola Company, Lands' End, and Nike. Before Red Sky, he worked at Poppe Tyson, one of the first traditional agencies to truly embrace the interactive medium. Stein started his career at Mactivity, Inc., a firm focused on tradeshows and publications targeting the then-emerging interactive services market. At Mactivity, he co-wrote a book on Web publishing and developed one of the first conferences for Web developers.

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Andrea Lim
Advertising & Marketing Reserarch for Toyota

Andrea Lim is the advertising and marketing research analyst for Scion, the new car marque from Toyota Motor Sales (TMS), U.S.A. , Inc. Scion was created to meet the demands of an emerging culture of new car buyers known as Gen Y.

Lim contributes to Scion's marketing initiative by combining automotive and consumer research analysis to effectively reach the elusive Gen Y. As an advertising and marketing research analyst, Lim's responsibilities include consumer research, product and marketing clinics, advertising campaign strategy, media planning, and advertising-related added value promotions. She has been with Scion from the inception of Toyota 's youth marketing initiative in 1998.

Lim joined Toyota in 1997. Her career spans 16 years in marketing, sales and customer service. She has 10 years in the automotive field. In addition, she has worked for Enterprise Rent-A-Car, Wells Fargo Bank and The Hyatt on Sunset in both sales and customer service functions.

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