Featured Speakers
John Bohan
President, i20Events
John has nearly fifteen years of advertising experience including ten in new media and marketing. He is President of i20Events where he oversees all aspects of the company’s educational conference business on new marketing tactics.
In 2002, he worked as a top Internet advertising consultant where he founded Apollo Interactive's Online Media Division and assisted in the brand positioning for ValueClick Media. In 1997, he founded L90 (acquired by Ask Jeeves) where, as CEO, he brought the company public and developed one of the largest online media sales representation firms in the country with over $50 Million in annual revenue and 200 employees.
In 1995 and 1996, he served as the Executive Vice President for Screaming Media, one of the first content distribution companies on the Internet. John also worked as a television advertising sales executive for USA Networks and The Weather Channel from 1990 to 1995. John earned his B.A. in Economics from Middlebury College.
Return to TopJack Bowen
General Director, GM Customer Relationship Management, General Motors
John M. (Jack) Bowen, General Director of GM/CRM, GM's unified Customer Relationship Management organization, is responsible for GM interactive marketing and advertising (including GM BuyPower, Owner Center and GM Power Shift) GM's contact centers, GM CardMember Services and all consumer and dealer direct marketing activities.
Jack joined GM/CRM from GM Cardmember Services where he served as General Director and was responsible for The GM Card's emergence as a leading CRM engine, while leading the organization's efforts to launch two significant new products during his tenure – including the GM Extended Family Card and the new GM Business Card.
Prior to joining GM Cardmember Services, Jack served as Marketing Director of Buick's Rendezvous since May 1998. Jack led the Rendezvous team from program initiation through its very successful launch in the spring of 2001. Rendezvous was Buick's first entry into the utility market. Rendezvous received strong critical acclaim and market acceptance, actually surpassing the category leader in sales in its sixth month. In addition, Jack and his team secured additional future trucks for the Buick portfolio, including the recently launched Rainier medium utility and Terraza Sport Van.
Jack began his career at GM in September 1996, when he joined Buick as Director of Advertising. While in that position, he developed brand-specific communications strategies and advertising campaigns for each of the Buick brands.
Jack came to Buick from advertising agency, Leo Burnett, where he had been since 1986. His primary assignments at Burnett included accounts such as Procter & Gamble, Swift Eckrich, Black & Decker, Kraft General Foods, Sony Consumer Products and United Airlines. He was awarded the AMA Gold EFFIE for the "Shuttle by United" advertising program. He was named a vice president in 1992 and advanced to account director in 1995.
A native of Manchester, N.H., Bowen is a graduate of the U.S. Military Academy at West Point, N.Y., and received his master's degree from the University of Southern California while serving as a commissioned officer and helicopter pilot with the U.S. Army in Wiesbaden, Germany. Bowen is married and has two sons and one daughter.
Return to TopRose Cameron
SVP/Planning Director, Leo Burnett USA
Rose Cameron has spent the past 16 years reinvigorating brands and integrating their communications to improve the way they impress, engage and serve their customers. Her experience ranges from well-established global brands such as IBM, Microsoft and AT&T to start-ups such as .biz.
Rose's focus is on a holistic approach to brand communications that prioritizes creating, building and maintaining meaningful relationships between the customer and the brand regardless of medium. This puts the client's business objectives at the centre of the process. It directly impacts all parts of the brand's communications DNA from the identification of brand purpose, pinpointing of purchase cycle and relationship opportunities, development and calibration of channel and partner co-marketing strategies to actionable results reporting.
Rose has honed her skills in the UK, Canada and the US at some of the top multi-media agencies of the world – Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day. She is proud to say that every campaign she has architected includes some combination of PR, guerilla, promotions, direct, interactive and general.
Areas of specialization include technology, telecommunications, healthcare/pharma, B2B, women's issues and global challenges. Rose holds an MA from the University of Glasgow in Theatre/Sociology & Anthropology. She lives in Chicago with her 4 year old daughter Ariana.
Return to TopColleen Cassell
Director, Direct-to-Customer Marketing, Sears Holdings Corporation
Colleen has worked within a number of different business areas in Sears including their credit business, the greatindoors.com and Sears.com. She is currently responsible for direct-to-customer marketing for Sears which includes: online marketing and direct mail. Specifically she leads the teams responsible for: Sears direct mail programs and affinity club mailings; online marketing for sears.com and kmart.com including: email, search, affiliate programs, online advertising, and the integration of catalog and .com channels into mass and offline media assets. Colleen and her team also work alongside internal marketing organizations within Sears to communicate online and catalog messaging into other marketing mediums (e.g. mass media, etc.). Prior to joining Sears, Colleen worked at Citicorp.
Colleen graduated with an MBA from the University of Chicago, Graduate School of Business in 1993.
Return to TopDustin Cohn
Director, Equity & Marketing Communications, Gatorade
Dustin Cohn is Director of Gatorade Equity Communications at Pepsico. Responsibilities include U.S. advertising, national promotions, and entertainment marketing. He previously was V.P. Management Director at Element 79 Partners leading the Gatorade account. Dustin’s tenure on the Gatorade business dates back to Foote Cone & Belding, and Bayer Bess Vanderwarker. In addition, he has worked on the advertising of brands such as Campbell’s Soup and Boston Market.
Dustin began his career at Pizza Hut, where he helped launch non-traditional food service marketing concepts.
He is a graduate of the University of Wisconsin-Madison, and is currently enrolled in the Program for Emerging Leaders at the Harvard Business School.
Return to TopAaron Cooper
E-Marketing / Strategic Distribution, Orbitz.com, Cheaptickets.com, Lodging.com
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Bruce Goerlich
Executive Vice President, Director, Strategic Resources, ZenithOptimedia, USA
Bruce has over 25 years experience in media research principally at DMB&B/MediaVest. He has been a drawing force in the development of new approaches: TV optimization, econometrics, consumer lifestyles and media habits. Bruce was the elected Chairman of the Advertising Research Foundation (ARF), currently serves as the Treasurer of the Market Research Association, and is a frequent speaker and contributor to research industry forums, including the European Society of Marketing Research, and the American Marketing Association. His published works include a co-authored paper, presented at the 2001 International Print Research Symposium, on Using Internet Techniques for Print Research, which won the prestigious Chairman’s Award Bruce graduated from Williams College and has since done graduate work at Washington University and the New School for Social Research.
Return to TopRick Houghton-Larsen
Vice Chairman/Director of Brand Planning, Leo Burnett USA
Rick Houghton-Larsen, director of brand planning at Leo Burnett USA, is the agency’s strategic visionary. He identifies and fosters compelling ideas that effectively build both brands and business. A 17-year Burnett veteran, Rick has helped create and direct some of Burnett's most successful planning endeavors for Kellogg, Morgan Stanley, McDonald's, Allstate, Philip Morris and Nintendo, to name a few.
In 1995, Rick moved to Europe on an expatriate assignment for McDonald's. While in London, he immersed himself in the British planning culture. He was the planning force behind McDonald's award-winning, money-saving tips campaign and was instrumental in McDonald's being selected as Campaign Magazine's 1998 "Advertiser of the Year."
Upon his return to the United States in 1999, Rick led the agency's planning efforts on Kellogg, Nintendo, and Polaroid, helping foster ideas and inspire different and innovative methods to approaching planning and its contribution to great creative.
Rick took the reins of the planning department in 2001, laying out a vision for planners to have even greater impact as "brand architects." With this vision in mind, the Brand Belief System has been fully integrated across Leo Burnett USA's brands. Rick has made it a priority for planners to understand the nuts and bolts of copy research, so that creative work doesn't pay the price and ideas can be nurtured. He has put an emphasis on understanding the cultural forces in our society which impact consumer values and can help planners better position brands.
Rick's leadership has also helped pay off with increased industry impact. Leo Burnett USA won three awards at the 2003 AAAAs Account Planning Conference and will take a leadership role at the upcoming 2004 conference.
Born and schooled in Saskatchewan, Canada, this "international man of planning" impresses many with his understanding of what it takes to build brands and his desire to create unique communication strategies.
Return to TopJohn Joseph
Senior Vice President, Client Services, Performics
John Joseph oversees retail and product client services teams for Performics, which is now owned by DoubleClick. He is responsible for ensuring the satisfaction and growth of our existing accounts and the development of the client services personnel.
Mr. Joseph brings over 20 years of marketing and advertising experience to Performics on both the agency and client sides. Most recently, he was EVP, Client Services for AGENCY.COM, a leading interactive design and marketing firm. Clients at AGENCY.COM included British Airways, Nokia, HP/Compaq, and Cigna.
Prior to AGENCY.COM, Mr. Joseph was President and CEO of Ketchum Directory Advertising, a $140mm agency specializing in Yellow Pages advertising. Key clients included Allstate Insurance, Kinko's, LensCrafters, Best Buy, Delta Air Lines, and Best Western Hotels.
Mr. Joseph's client side experience includes 8 years with Roto-Rooter Services Company, a $200mm nationwide home services entity. At Roto-Rooter, he oversaw all marketing, advertising and stockholder relationship activities.
Mr. Joseph received a B.A. from Ohio Wesleyan University and an M.B.A. from Indiana University.
Return to TopJeff Marshall
SVP/Director of Operations, Starcom IP
Jeff Marshall acts a strong thought-leader and vital management force for Starcom IP, the digital media specialist group of Starcom. Under Marshall’s leadership Starcom IP’s new business success rate was over 90 percent last year, and the agency earned the title of “IP Agency of the Year” by Media Magazine.
With few exceptions, Marshall’s scope of activity extends across contributions to the entirety of Starcom IP operations. A founding member of company, Marshall joined the group four years ago from Starcom USA, where he was a media supervisor working with such clients as Fila, Heinz and numerous Leo Burnett Technology accounts. He joined Starcom IP as an associate director, where he worked with such blue-chip clients as McDonald's, Hallmark, Walt Disney, Allstate, Crayola and Keebler. His also notably lead the team in a successful cross-media pitch for Network Solutions. His early presence on the start-up team of Starcom IP helped the company grow from five employees to more than 65 in just three years.
Marshall has become a member of the Double Click Client Advisory Board and the Unicast Advisory Board. He holds an MBA from Kellogg School of Management, Northwestern University and obtained his undergraduate degree from Indiana University.
“Jeff has choreographed people, relationships, financial deals and clients against the backdrop of a huge business downturn in such and agile way that we have retained all our clients, our top talent and were one of the few agencies to weather the dot com storm as a consistently profitable endeavor,” said Rishad Tobaccowala, president, SMG IP and EVP, Starcom MediaVest Group.
Return to TopClive Sirkin
Executive Vice President, Group Managing Director, Leo Burnett Worldwide
As group managing director, Clive Sirkin is responsible for the development and implementation of Burnett’s worldwide multinational business strategy and operating plan. In addition, he is responsible for our Canadian Operations as well as driving our Global Creative agenda, in partnership with Global Creative Chief, Miguel Angel Furones. Since taking on this new role in January 2004, Clive has been working closely with Burnett account and regional management to ensure that the agency’s leadership, systems and resources are aligned and focused against the development of all multinational accounts.
Clive joined Leo Burnett USA in 1989 as a client service associate on the Kellogg business. Over the next five years he progressed through the organization and was elected vice president in 1994. Later that year, he was tapped to serve the Toronto office as senior vice president and client service director. He also served as the general manager of our Montreal office and sat on the Agency Management Committee. Shortly after his arrival, LB/Canada became regarded as the top creative force in the country, as successful on the national awards circuit as it was in the marketplace. It was on Clive’s watch that the Toronto office was named Agency of the Year twice by Canada’s leading industry trade publication, and was recognized twice by LB Worldwide as the strongest office in the agency’s global network.
Clive was beckoned back to the U.S. in 1998 to head up the Kellogg's business and was later promoted to executive vice president and global head of the Kellogg account. His success in nurturing the global Kellogg brand earned him accountability for the global Heinz business, as well as Altoids, Maytag and InBev.
He sits on the Leo Burnett US Operating Board, the Leo Burnett Worldwide Global Operating Committee and the Global Product Committee.
Clive was born in South Africa and graduated with a Degree in Economics & Marketing from the University of Witwatersrand in Johannesburg, South Africa. Prior to joining Leo Burnett, he held operations / finance positions in a number of small businesses in the fashion and airline industries.
Return to TopPam Stein
Manager, Internet Marketing, United Airlines
Pam Stein is manager, Internet Marketing for United Airlines. She manages all online advertising for united.com and its various product lines. She manages the ad agency, working to develop and execute strategic media programs: banner, email, search and affiliate. She also leads the various teams (internal & external) that develop all creative support for united.com.
Pam has been working in the digital space since 1995 both on the client and agency side in Chicago, San Francisco and Orange County, Calif. She started her career at DDB Worldwide in 1994 and migrated to the digital side as part of DDB Digital (now OMD Digital) until she left to explore the West Coast. She spent a year at move.com, a real estate website as a marketing manager and then migrated to Southern California for a year at Y&R, The Media Edge where she served as vice president, director of Online Media for accounts such as Lincoln Mercury, Jaguar, and Sony Electronics.
Pam is very active in various online advertising industry groups and associations including the IAB, Chicago Interactive Marketing Association (CIMA), i20 Events and the iMedia Brand Summit Advisory Board. She writes for various trade publications and has been an advocate for the online industry in the press and with internal teams and partners.
Pam graduated from University of Illinois in Champaign/Urbana in 1994 with a degree in marketing and economics.
United, United Express and Ted operate more than 3,500 flights a day on a route network that spans the globe. News releases and other information about United may be found at the company’s Web site at www.united.com.
Return to TopMark Stephens
General Manager and Vice President, Avenue A | Razorfish Chicago
Mark Stephens is a general manager and vice president of Avenue A | Razorfish's Chicago office. With nearly 20-years of advertising experience, including the past seven focused on interactive, Stephens joins Avenue A | Razorfish in Chicago from Carat Interactive in San Francisco where he was vice president, media director/account director. While at Carat, Stephens’ spearheaded major operational improvements, as well as led the Bank of America account. In addition to Bank of America, his clients included Kia, Hyundai, eBay, CNET and Tupperware, among others. Previously, Stephens led media departments for Lot21, now part of Carat, where clients included Wal-Mart, SEGA and TiVO, Euro RSCG and Transphere International.
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