Marketing in a Digital World Agenda
4:00 PM to 4:15 PM
Opening Beverages & Socializing
4:15 PM to 4:30 PM
Welcome—John Bohan, President of i20Events
4:30 PM to 5:25 PM
i20’s Competition: The Power of the IDEA. Winner receives a DigiAward
The Power of the IDEA will include a series of ten minute presentations that feature advertising campaigns that use compelling creative and interactive media concepts. We will have a panel of two judges to comment on the campaigns and to ask questions of the speakers. The audience will vote on which campaign demonstrated the most innovative ideas to meet its campaign objectives. The winner will receive the first DigiAward which "Recognizes Innovation in Digital Advertising".
Speakers:
Dustin Cohn, Director, Equity & Marketing Communications for Gatorade
Aaron Cooper, E-Marketing / Strategic Distribution, Orbitz.com, Cheaptickets.com, Lodging.com
Jack Bowen, General Motors
Judges:
Colleen Cassell, Director, Direct-to-Customer Marketing, Sears Holdings Corporation
John Joseph, Senior Vice President, Client Services, Performics
5:25 PM to 5:30 PM
i20’s Perspective: Matt Pasternak, SVP of KLIPMART
5:30 PM to 6:00 PM Coffee and Cocktail Break
6:00 PM to 7:00 PM
i20’s Dinner Debate: Television vs. the Internet as a Branding Vehicle
Internet Ad executives often argue that the web receives the same share media time as TV, so why doesn’t it get the same share of the media budget. TV executives argue that Television’s reach combined with its immediate sight, sound and motion, place it in a completely different league than the Internet when it comes to branding. This session gets down to brass tracks to see which medium is better at connecting with consumers to make them laugh, cry and, low and behold, become more connected to brands. i20 will feature four leading advertising agency executives to debate this topic. The audience will vote for the winning team.
Speakers for the Internet:
Jeff Marshall, SVP/Managing Director, Starcom IP
Mark Stephens, VP/General Manager for Avenue A Chicago
Speakers for Television:
Bruce Goerlich, EVP, Director, Strategic Resources, Zenith Optimedia, USA
Rick Houghton-Larsen, Vice Chairman/Director of Brand Planning, Leo Burnett USA
Moderator:
Clive Sirkin, EVP, Group Managing Director, Leo Burnett Worldwide
7:00 PM to 8:00 PM
Cocktails in the Music Room
