Featured Speakers
Rob Cosinuke
President, Digitas Boston
As president of Digitas Boston, Rob oversees all client work from the Boston office. In his tenure at Digitas, Rob has developed marketing strategies for American Express, AT&T, IBM, L.L.Bean, and Seagram Americas, and has served as Digitas' Marketing Director for American Express, IBM, and L.L.Bean. In 1995 Rob co-founded the Strategic Interactive Group, Digitas' interactive agency.
Prior to joining Digitas in 1991, Rob worked in television and print advertising, first at Chiat/Day and subsequently at Doyle Dane Bernbach.
Rob holds a B.A. from Haverford College and an M.B.A. from Harvard Business School.
Return to TopKen Kimmel
Baskin-Robbins Concept Officer
Allied Domecq Quick Service Restaurants
Ken Kimmel was appointed Concept Officer for Baskin-Robbins, a division of Allied Domecq Quick Service Restaurants (ADQSR), in June 2003. His responsibilities include overseeing all marketing, advertising, franchise services, and concept initiatives for Baskin-Robbins.
Ken joined ADQSR in 1996 as Director of Field Services, and later rose to become Vice President in that area. In 1999, Ken was appointed Vice President, Dunkin' Donuts Concepts where he was responsible for the integrated marketing, product development and concept initiatives for the Dunkin' Donuts brand.
Prior to joining ADQSR, Ken was a consultant for Sherbrooke Associates, a strategy and organizational design firm in Lexington, Mass. While at Sherbrooke he worked in the recreational camping segment. He also held various marketing and operational positions for Pepsi-Cola Bottling Group and spent seven years on the agency side with Tracy-Locke/BBDO and McCann Erickson.
Ken graduated from Syracuse University with a Bachelor of Science in Management and currently resides in Newton, Mass.
Return to TopJosh McCall
CEO, Jack Morton
Josh McCall is responsible for leading Jack Morton Worldwide and furthering its vision to be the world standard for experiential marketing and a valued partner to its clients.
Josh assumed the title of CEO in March 2003, following Bill Morton and company founder Jack Morton. Upon becoming Jack Morton's seniorleader, he identified as key priorities growing the agency's business globally and enhancing core practice areas such as consumer marketing, internal branding, BtoB marketing and public events. He spearheaded the establishment of a new Athens office to support Jack Morton's Olympics 2004 Opening and Closing Ceremonies team, and has also escalated the agency's ability to support multinational clients with collaborative, consistent and truly global service.
Josh joined Jack Morton Worldwide in 1984 as an account manager in the company's New York office. Passionate about Jack Morton's impact in helping companies build brand advocacy inside and outside their organizations, he developed strong relationships with key regional clients. In 1990, he opened Jack Morton's Boston office. After becoming Senior Vice President in 1993, Josh helped steer the company's Eastern Region as well as its HR and acquisitions programs. In 2000, upon Jack Morton's acquisition of Caribiner International's communications group, he became the combined companies' President & Chief Operating Officer.
Based in Jack Morton's Boston office, Josh has contributed to business and trade publications and has addressed professional groups. He is active in local and nonprofit organizations including City Year, a national youth service corps founded in Boston.
Josh holds a bachelor's degree from the University of Pennsylvania and has completed business and management training at the Amos Tuck School at Dartmouth College and The Kenan-Flagler School at the University of North Carolina, Chapel Hill.
Return to TopGreg Johnson
SVP, Director, Arnold One
Greg oversees Arnold One, Arnold Worldwide's umbrella group dedicated to evolving a client's Brand Essence into meaningful experiences in Direct and Interactive disciplines. Arnold One produces revenue-generating and award winning work for clients such as Volkswagen, Royal Caribbean Cruise Lines, Vonage and thetruth.com.
Greg has 20 years of experience providing integrated marketing strategy recommendations to senior clients across a variety of market-defining brands including Bell South, FedEx, Fidelity, Neutrogena, American Express, Diet Coke and Pfizer. He has worked as both a client at Gillette and for specialist agencies such as Bronner Slosberg Humphrey and Strategic Interactive Group (now known as Digitas) and within WPP Group agencies including RTC Relationship Marketing, Wunderman and OgilvyOne.
Return to TopGreg Smith
EVP of Insight, Planning & Analysis, Carat Interactive
Greg is responsible for driving communications planning, online media planning, data intelligence, CRM and search/affiliate marketing for the agency at a national level. Greg also provides strategic guidance to Carat Interactive's leading clients including Pfizer's pharmaceutical and consumer brands, Philips Electronics, and Hyatt Hotels.
For 15 years, Greg worked in traditional media at N.W. Ayer, Bates Worldwide, Saatchi & Saatchi and Cliff Freeman & Partners. He's worked on every important marketing category on a variety of accounts ranging from Procter & Gamble to the U.S. Army. He started the Non-Traditional Media Planning Group at Zenith Media Services in 1996 and helped to found Darwin Digital in 1997. Greg is a graduate of Boston University.
Return to TopMicah Donahue
Senior Vice President
Director, Direct and Digital Marketing, Mullen
For the last 6+ years, Micah has helped build Mullen's Direct and Digital Marketing department capabilities by contributing leadership, industry expertise and a strong sense of entrepreneurship. As a Director, Micah is responsible for understanding client businesses and ensuring that Mullen helps them reach their goals. Micah's current and past Mullen clients include Turner Broadcasting, the U.S. Department of Defense, Nextel, Eddie Bauer, Four Seasons, GM, XM Satellite Radio, and SunSetter Products. In his spare time, Micah contributes to agency new business initiatives and operations.
Prior to Mullen, Micah spent two years with Ingalls Advertising in Boston and four years with Campbell Mithun Esty in Minneapolis. At those agencies, Micah led offline and online efforts for brands including Citizens Bank, Fidelity, Kmart, Land O'Lakes, and Healthy Choice.
Micah's pro-bono efforts include work for WGBH (a PBS station), the American Cancer Society, and the Massachusetts Innovation and Technology Exchange.
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