Conference Agenda
4:00 PM to 4:15 PM
Beverages, Hors d'oeuvres & Socializing
Speaker & Conference
Moderator: John Bohan, President of i20Events
4:15 PM to 4:45 PM
Keynote: Embracing the Empowered Consumer
Speaker: Rob Cosinuke, President of Digitas Boston
4:45 PM to 5:30 PM
Featured Interviews: Effective Branding & Marketing Concepts
Ken Kimmel, SVP/Marketing for Baskin-Robins
Josh McCall, CEO of Jack Marketing Worldwide
5:30 PM to 5:40 PM
Coffee Break
5:40 PM to 5:45 PM
Industry Insight: Behavioral Marketing
Jason Baadsgaard, Senior Director at Claria
5:45 PM to 6:30 PM
Panel: The Need for More Relevant Ads and the Importance of Behavioral Marketing.
Presenters:
Greg Johnson, SVP, Director, Arnold One
Greg Smith, EVP of Insight & Planning, Carat Interactive
Claria Sweeptakes Giveaway
6:30 PM to 9:00 PM
Dinner Party
