4:00 PM to 4:15 PM
Beverages, Socializing & Welcome
Speaker: John Bohan, President of i20Events
4:15 PM to 4:45 PM
Keynote Speech—Embracing the Empowered Consumer
Speaker: Tim Smith, President of Intelevision
4:45 PM to 5:00 PM
Featured Interview—How can Advertising Agencies & Media
Vendors Best Help Movie Marketers Now?
Speaker: Gordon Paddison, EVP / Integrated Marketing for
New Line Cinema
5:00 PM to 5:30 PM
What New Tools do the Automotives Need to Adapt to a Changing
Media Landscape?
Moderator: John Bohan, President of i20Events
Panelists: Gregg Benkendorfer, National Manager, Toyota Motor Sales
Chris Marshall, Manager Relationship Marketing for Mitsubishi Motors N.A.
5:30 PM to 5:45 PM
Coffee Break
5:45 PM to 6:30 PM
Agency Shootout
Topic: The Need for More Relevant Ads and the Importance of Behavioral Marketing
In a series of 10 minute presentations, three top agencies will have the opportunity to present the manner in which advertising is becoming more targeted with a specific look at the growing role of behavioral marketing.
Each presentation will address the following questions:
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How is advertising becoming more relevant to specific consumer interests?
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How is behavioral marketing playing a more significant role in targeting consumers?
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Based upon the upcoming changes in ad targeting, in what way can we use behavioral marketing to help prepare for the future?
Presenters: Kristi Vandenbosch, President of TBWA\Chiat’s Tequila
Mark Rice, Managing Director, Mindshare, LA
TBD
6:30 PM
Claria Sweepstakes Giveaway
6:30 PM to 9:00 PM
Dinner Party in the Westerly Garden
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