Guest Speakers

Chas Edwards | Judy Gern | Jeremy Helfand | David Karnstedt

Geoff Ramsey | Julie Shumaker | Gary Stein

Chas Edwards
Vice President, Advanced Marketing Platforms
CNET

As vice president of advanced marketing platforms, Chas Edwards tracks the fast-evolving rules of B2B marketing on the web, and the new tools that allow marketers to monitor campaign success. In particular, he uses CNET Networks’ “BT Trax” analytics engine to gauge brand equity for technology vendors at various stages of the consideration cycle. CNET Networks’ business technology group includes News.com, ZDNet, TechRepublic and Builder.com.

Before moving into his marketing platforms capacity, Edwards was vice president for CNET Networks’ broadband and Webcast unit where he created new business opportunities for the popular interactive Webcasts featured across CNET Networks’ Web sites, which include CNET.com, ZDNet, TechRepublic, Builder.com, and CNET News.com.

Earlier at CNET, he served as vice president of business development for mySimon, CNET Networks’ award-winning comparison-shopping portal.

Prior to joining CNET Networks, Edwards served as the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet.

Judy Gern
Vice President, Account Director
Carat Interactive

As VP, Group Account Director, Judy Gern is responsible for delivering powerful marketing solutions to Carat Interactive's clients. With 15 years experience working with leading companies such as Pfizer, AOL, Cisco Systems, Fleet Bank, IBM (Rational Software), and Vonage, Judy has gained a deep understanding of how to effectively integrate media, creative and technology to maximize marketing effectiveness for her clients.

Prior to joining Carat, Judy was a co-founder of two marketing services firms: Vizium and TECHMAR Communications. Her previous work experience includes management positions at Young & Rubicam and Epsilon. She is a graduate of the University of Rochester, and holds degrees in Psychology and Economics.

Jeremy Helfand
Senior Vice President, General Manager of Advertiser Services
Advertising.com

Leading Advertising.com's national sales efforts, Jeremy works with clients and agencies on performance-based marketing programs that deliver superior return on investment. Prior to joining Advertising.com in 1999, Jeremy worked for Arthur Andersen where his responsibilities included managing consultative services for technology companies.

As an advocate for the development of interactive advertising, Jeremy has also participated in, hosted and moderated several key Internet advertising industry events.

Jeremy graduated summa cum laude with a BS from Loyola College and is a MBA candidate at Johns Hopkins Un

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David Karnstedt
Senior Vice President and General Manager, Direct Business

David Karnstedt, Senior Vice President and General Manager, Direct Business, joined Overture in September 2001. He is responsible for Overture’s direct channel and for building and deepening the company’s relationships with current and prospective advertisers. David most recently served as Vice President and General Manager of AltaVista’s Internet search group where he was responsible for product, marketing, sales, and business development for Internet search services and the AltaVista Web site. He began his career at AltaVista as Vice President of Sales for North America. Prior to joining AltaVista, David spent two years as Western Advertising Director for Wired Digital Lycos where he oversaw the sales efforts for San Francisco, Los Angeles and Chicago as well as the inside sales team. David holds a B.A. in Communications from the University of Illinois.

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Geoff Ramsey
Chief Executive Officer
eMarketer

Since 1996, Geoff has been leading e Marketer in the development of a wide range of information products – including reports, databases, newsletters and intranets – that help business executives from global Fortune 1000 companies make better, more informed decisions about their e-business ventures.

In his capacity as manager of e Marketer’s team of business and technology analysts – who are recognized as leading authorities in their respective industry segments – Geoff has become a well-known expert on e-business trends. He is frequently quoted by the business and trade press, including The Wall Street Journal, Forbes, Fortune, USA Today, CNN/MONEY, Business 2.0 and Advertising Age, and has appeared as a commentator on radio and television programs across the country. He is also a dynamic public speaker who keynotes at major industry conferences, such as Ad:Tech, IAB, ARF, AMA, ANA, ETRE and DMA, and presents at corporate events sponsored by IBM, American Express, the U.S. State Department and the Economist.

Geoff spent the first 17 years of his career in advertising. Working at New York advertising agencies, including TBWA, NW Ayer & Partners and Ogilvy & Mather, he used his strategic marketing and research skills to help create marketing and advertising successes for multinational firms such as Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.

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Julie Shumaker
Director of Ad Sales

Electronic Arts
Julie Shumaker has served as Electronic Arts’ (EA) director of ad sales for online and in-game advertising since November 2001. In this capacity, Shumaker leverages experience in both broadcast and interactive entertainment in developing advertising programs for consumer marketers.

Prior to coming to EA, Shumaker was director of sponsorship sales for Quokka Sports and their joint venture with NBC. Shumaker introduced brand and product placement in entertainment throughout sports programming like nbcolympics.com, usopen.com and finalfour.net. These campaigns allowed marketers to engage consumers and leverage their sports sponsorships via integrated promotions on and offline. Following her four-year tenure with Quokka Sports Shumaker worked with Yahoo! Inc. She rounds out her business experience with a competitive drive stemming from 3 years of professional golf on the Asian and US tours.

Shumaker holds a BA in marketing and communications from Southern Illinois University.

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Gary Stein

Senior Analyst for Jupiter Research

Gary Stein is the Senior Analyst for online advertising and marketing for Jupiter Research; he also focuses on the Consumer Packaged Goods industry. Topics that Stein covers include advertising formats, rich-media, media purchasing tactics, marketing strategies, and consumer behavior online.

Stein writes a column on marketing for the online journal ClickZ and maintains a Weblog covering online marketing trends. Gary has appeared on CNN, in The Wall Street Journal, and in many newspapers and trade journals. He also teaches a class at San Francisco State on strategic interactive marketing and design.

Prior to joining Jupiter Research, Stein worked as the Senior Strategist at Red Sky, an interactive marketing and advertising agency, where his clients included Procter & Gamble, The Coca-Cola Company, Lands' End, and Nike. Before Red Sky, he worked at Poppe Tyson, one of the first traditional agencies to truly embrace the interactive medium. Stein started his career at Mactivity, Inc., a firm focused on tradeshows and publications targeting the then-emerging interactive services market. At Mactivity, he co-wrote a book on Web publishing and developed one of the first conferences for Web developers.

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