Guest Speakers
Wayne Chmiel | Sean Finnegan | Daniel E. Hess | Jeff Marshall
Matthew Mulderick | Pete Peterson | Geoff Ramsey
Wayne Chmiel
Director of Brand Knowledge, Global Brand Business
McDonald's
Wayne Chmiel is the Director of Brand Knowledge in McDonald’s Global Brand Business, the corporate group charged with creating the global marketing framework and standards for the company. He is responsible for evaluating and leveraging technology in the development and  execution of marketing promotions, and the internal sharing of company-wide marketing content and best practices. He also plays a key role in the ongoing development and maintenance of brand standards.
Chmiel led the development and launch of McDonald’s first marketing extranet to connect McDonald’s countries worldwide to share marketing content and is involved with the continuous evolution of the interactive channel for McDonald’s.
Prior to joining Global Brand Business, he was a global program manager in McDonald’s International Restaurant Development, where he managed a diversified worldwide supplier base, and participated in new product development.
Before beginning his career at McDonald’s, he worked in the manufacturing sector, where he held numerous positions in engineering and manufacturing targeted to manufacturing optimization. Chmiel earned B.S. and M.S. degrees in Engineering from the University of Illinois and a Masters’ Degree in Business Administration from Loyola University.
Sean Finnegan
Midwest Director of OMD Digital, A community of OMD Worldwide
Sean stewards an innovative team of digital media experts, who concentrate on such top brands as Dell, United Airlines, Quaker, McDonald's, State Farm, The Home Depot and Wrigley. For these clients Sean and his media team provide a series of strategic services, ranging from direct response to accountable brand development and support. They also integrate with the various Omnicom advertising agencies such as DDB, BBDO, Chiat Day and Element 79 to ensure media and creative alignment. 
Sean has over a decade's worth of agency media planning and buying experience in print, television and online. After 8 years in New York City and in 2001, Sean along with his wife Melody and their children left for their native Chicago to join DDB's Interactive unit, TribalDDB as media director (which was soon merged to form OMD Digital).
Sean is currently involved in many online advertising industry groups and associations, such as the IAB, the AAAAs Interactive Media and Marketing Committee, Chicago Interactive Marketing Association (CIMA), CADM, MSN Advisory Council, Washington Post.com Advisory Council and the iMedia Summit Advisory Board. He also travels the country extensively speaking to many colleges and universities on the study and impact of online advertising, such as Northwestern's Kellogg School of Management, NYU's Stern School of Business, UNC Chapel Hill, Fairfield University and his alma mater, Murray State University.
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Daniel E. Hess
Senior Vice President,
Industry Analysis and Marketing
comScore
Dan Hess leads Industry Analysis, Marketing and Communications efforts at comScore Networks. Additionally, Mr. Hess oversees the provision of comScore's analytical and consulting solutions to clients within the Retail and Travel industries.Previously, he held various positions at comScore, heading the company's Automotive practice and business development efforts in the Midwest region.
Prior to joining comScore, Mr. Hess held various management roles throughout ten years at Information Resources, Inc., a major international research company. While at IRI, Mr. Hess consulted with major consumer marketing firms including Ralston Purina (now Nestle Purina Pet Care), Novartis Pharmaceuticals, Wm. Wrigley Co., and Church & Dwight Co. in the analysis and development of marketing and sales strategies.
Within the financial services industry, Mr. Hess spearheaded the marketing and distribution of IRI retail scanner data to securities firms including Merrill Lynch, Goldman Sachs, Lehman Brothers and PaineWebber. As Senior Vice President of IRI's e-commerce division, Mr. Hess launched the industry's first service to link online behavior with offline sales activity.
Mr. Hess holds a B.A. in Psychology from the University of Rochester.
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Jeff Marshall, SVP/Director of Operations, Starcom IP
Jeff Marshall acts a strong thought-leader and vital management force for Starcom IP, the digital media specialist group of Starcom. Under Marshall’s leadership Starcom IP’s new business success rate was over 90 percent last year, and the agency earned the title of “IP Agency of the Year” by Media Magazine.
With few exceptions, Marshall’s scope of activity extends across contributions to the entirety of Starcom IP operations. A founding member of company, Marshall joined the group four years ago from Starcom USA, where he was a media supervisor working with such clients as Fila, Heinz and numerous Leo Burnett Technology accounts. He joined Starcom IP as an associate director, where he worked with such blue-chip clients as McDonald's, Hallmark, Walt Disney, Allstate, Crayola and Keebler. His also notably lead the team in a successful cross-media pitch for Network Solutions. His early presence on the start-up team of Starcom IP helped the company grow from five employees to more than 65 in just three years.
Marshall has become a member of the Double Click Client Advisory Board and the Unicast Advisory Board. He holds an MBA from Kellogg School of Management, Northwestern University and obtained his undergraduate degree from Indiana University.
“Jeff has choreographed people, relationships, financial deals and clients against the backdrop of a huge business downturn in such and agile way that we have retained all our clients, our top talent and were one of the few agencies to weather the dot com storm as a consistently profitable endeavor,” said Rishad Tobaccowala, president, SMG IP and EVP, Starcom MediaVest Group.
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Matthew Mulderink
Director of Interactive Marketing
FTD.COM
Over the past six years, Matthew Mulderink he has been responsible for online marketing and Web-based customer acquisition programs at  FTD.COM.
Prior to joining FTD.COM, Matthew served as Director of Specialized Media for CASS Communications (now 360 Youth), where he led the development of youth-oriented content for DrPepper.com, and developed other event and publicity programs for a variety of clients.
Matthew holds an MBA degree form DePaul University.
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Pete Peterson
President, Travel Distribution
UAL Loyalty Services
Pete has lead the the E-commerce Travel Distribution Division for United Airlines for 3 years, after having initially joined as CMO. The division includes United.com, one of the top E-commerce sites in the U.S. as well as United websites in 22 other countries internationally. With 5 million unique visitors per month, United.com generates well over $1 Billion in revenue from air ticket sales but also provides online purchase of United Escapes last-minute packages, hotel, car rental, United Cruise and  United Vacations. The content and information available from the site includes the industry recognized “Easy Update” flight change notification and Mileage Plus frequent flyer membership content. The Internet Marketing team is responsible for all online advertising and direct marketing as well as consumer promotions and integration with offline marketing activities.
Pete’s online experience began as CMO and co-creator of iExplore.com, an adventure travel portal that partnered with National Geographic. This start-up was recognized as a “Best of the web” by Yahoo, Time, Forbes as well as receiving the “Best Travel Advertising” award by HSMAI.
Prior to his online experience, Pete worked in consumer packaged goods marketing. At Kellogg’s he was responsible for new brand development in Convenience Foods with brands like Eggo’s, Pop Tarts and Rice Krispie Treats. At S.C. Johnson he managed Personal Care brands including Edge Shave Gel and Agree Shampoo and Household Brands including Glade Air Fresheners.
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Geoff Ramsey
Chief Executive Officer
eMarketer
Geoff Ramsey is CEO and co-founder of New York-based e Marketer, a firm which aggregates, filters and organizes statistics and information covering every aspect of the global Internet, e-business and online marketing.
Since 1996, Geoff has been leading e Marketer in the development of a wide range of information products – including reports, databases, newsletters and intranets – that help business executives from global Fortune 1000 companies make better, more informed decisions about their e-business ventures.
In his capacity as manager of e Marketer’s team of business and technology analysts – who are recognized as leading authorities in their respective industry segments – Geoff has become a well-known expert on e-business trends. He is frequently quoted by the business and trade press, including The Wall Street Journal, Forbes, Fortune, USA Today, CNN/MONEY, Business 2.0 and Advertising Age, and has appeared as a commentator on radio and television programs across the country. He is also a dynamic public speaker who keynotes at major industry conferences, such as Ad:Tech, IAB, ARF, AMA, ANA, ETRE and DMA, and presents at corporate events sponsored by IBM, American Express, the U.S. State Department and the Economist.
Geoff spent the first 17 years of his career in advertising. Working at New York advertising agencies, including TBWA, NW Ayer & Partners and Ogilvy & Mather, he used his strategic marketing and research skills to help create marketing and advertising successes for multinational firms such as Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
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